ABC Announces Launch of 8 Local Streaming News Channels

ABC Owned Television Stations, a division of Disney, announced it is launching free 24/7 live and local streaming news services in the eight markets where its stations are located. As brand extensions of New York’s WABC, LA’s KABC, San Francisco’s KGO, Fresno’s KFSN, Philadelphia’s WPVI, Chicago’s WLS, Houston’s KTRK and Raleigh-Durham’s WTVD, the streaming news channels will serve local news and weather, breaking news and lifestyle stories from ABC’s multiplatform Localish as well as exclusive content. The streaming channels will be available via websites, mobile apps, Roku TV, Apple TV, Amazon Fire TV, Android TV and more. Continue reading ABC Announces Launch of 8 Local Streaming News Channels

ABC Stations Target Millennials with ‘Localish’ Mobile Brand

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials with ‘Localish’ Mobile Brand