Startup to Introduce Holographic TV Technology at NAB 2017

Startup Light Field Labs, founded by three former Lytro engineers, is working on creating holographic displays via light field technology. The goal is to create a TV set that can project a 3D hologram into the living room, with the further-off goal of enabling the user to touch it. Although that might sound like science fiction, the company founders stand behind their idea, and state the company will be able to ship a few displays to developers in 2018. Commercial production will be in operation by 2019 or 2020. Continue reading Startup to Introduce Holographic TV Technology at NAB 2017

Lytro Debuts First VR Film Shot with Immerge Camera System

Up until now, virtual reality content from The New York Times, the United Nations, Facebook, YouTube and others is actually more accurately described as 360-degree video. What that means is that, although it is immersive, the viewer can’t move inside the VR experience, limited to three “degrees of freedom” (3DOF). In computer-generated videogames, the player has six degrees of freedom (6DOF), and Lytro has advanced its plans to bring that to cinematic virtual reality with its light field camera system. Continue reading Lytro Debuts First VR Film Shot with Immerge Camera System

Disney Accelerator’s New Startups Address Robotics, AI, VR

The Walt Disney Company has invited nine new companies into its 2016 Accelerator program. Disney Accelerator, now in its third season, has gained a desirable profile as several alumni have inked partnership deals with Disney. Among them are Sphero, creator of the BB-8 droid “Star Wars” toy and sports data platform StatMuse, which now works with Disney’s ESPN. One of this year’s invited startups, says The Walt Disney Company’s senior vice president of innovation Michael Abrams, is an internal project team. Continue reading Disney Accelerator’s New Startups Address Robotics, AI, VR

Magic Leap Demonstrates Its Augmented Reality Technology

Magic Leap, the Florida-based company that raised $542 million from Google, Qualcomm and others last year, demonstrated how it plans to marry the real world with virtual, computer-generated content. Magic Leap demonstrated its technology at The Wall Street Journal’s WSJDLive conference in Laguna Beach, California with a concept video that shows the user interacting with a tiny robot gimbal hiding and ducking behind the legs of a real table. The user also brought up a virtual solar system in the real office environment. Continue reading Magic Leap Demonstrates Its Augmented Reality Technology

SIGGRAPH: Scientists Tackle Neuroscience Obstacles to VR

Much has been written about the more obvious issues in viewing virtual reality. Top of the list is the motion sickness that some people get, a result of the mismatch between what they see and what they feel. But there’s another issue — an eye-focusing problem dubbed “vergence-accommodation conflict” — that is specific to virtual reality and is much more difficult to overcome than motion sickness. At SIGGRAPH 2015, scientists from Stanford and UC Berkeley described potential solutions. Continue reading SIGGRAPH: Scientists Tackle Neuroscience Obstacles to VR

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Lytro Video Update: Light Field Technology Demonstrated at AsiaD

  • Yesterday, ETCentric reported that San Francisco-based start-up Lytro was getting ready to launch a new digital camera that could potentially be “the biggest technological jump since we started talking megapixels over 20 years ago…” (as suggested by All Things D).
  • In a public demo at AsiaD this week with Walt Mossberg, Lytro showed its innovative light field technology and camera that allows you to capture all the light rays of a scene and alter the focus AFTER the picture is taken.
  • The camera, which starts at $399 for the 8GB model, also offers the ability to view a scene in 3D. The Wall Street Journal post includes a compelling 17-minute video of the demo.
  • ETCentric staffer Phil Lelyveld submitted a related article that provides product and technical details of the consumer market light field camera.
  • “The camera itself is a square prism in shape, around 4.4-inches long and around 1.6-inches square,” reports Digital Photography Review. “Around two thirds of its length is bare anodized aluminum, which houses a 35-280mm equivalent, constant F2 lens. The rest of its length is coated in a soft, light gray rubber, in which you’ll find the camera’s three physical controls — the power switch, a shutter button and a slider that you stroke to zoom the lens in and out. All other interaction with the camera is conducted via the small, 128×128 pixel square touch screen that covers the rear face of the device.”

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Digital Light Field Camera set to Launch: Focus After You Take a Picture

  • Digital camera start-up Lytro has unveiled “a consumer digital camera that it claims will be the biggest technological jump since we started talking megapixels over 20 years ago,” reports All Things D.
  • The San Francisco-based company has made waves in the industry with its light field photography concept: “a light field camera captures light all throughout the scene in front of the lens, as opposed to the cameras consumers are used to, which bring a particular thing into focus first.”
  • The result is an image that can be refocused after it is captured, as opposed to standard digital photos, which are focused before being taken.
  • Lytro claims the camera “is faster from power-up to capture, and has exceptional performance in low light, even without a flash.”
  • The camera will ship in early 2012 in 8GB ($399) and 16GB versions.