When Disney opens Star Wars: Galaxy’s Edge (which will debut this summer at Disneyland in California and this fall at Disney World in Florida), visitors will discover a multi-faceted, immersive experience that lets them build a droid, learn how to construct a lightsaber, and use their phones to hack data ports. All the while, they will also engage in a struggle for control of the fictional town of Black Spire Outpost. Walt Disney Imagineering exec Scott Trowbridge noted that visitors now want to be more of a participant than a spectator in experiences. Continue reading Disney Brings Immersive ‘Star Wars’ Experience to its Parks

Theme parks have a history of adding mobile games and apps such as “Club Penguin Island” and “Disney Magic Kingdom” to allow visitors to continue their experiences outside the park and encourage return visits. Now, augmented reality and virtual reality are opening the door to other game experiences that may make a transition from peoples’ homes into shared immersive environments in the theme park. Currently, VR gaming, with spending set to exceed $7 billion in 2018, is the most popular use case for the new technology. Continue reading Theme Parks Look to Game IPs for New VR, AR Experiences