Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Major Growth Predicted for App Store in the Next Four Years

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Facebook Takes Aim at YouTube with Mobile Video Features

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features

Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Facebook Testing New Emoji in Ireland, Spain for Wide Release

Facebook just announced something fans have been wanting for a long time: in addition to the ubiquitous “like” button, fans will have other icons to express emotions. The new emoji, designed after months of research to find expressions that would work globally, include surprise, anger, love, laughter, sadness and a supportive cheer. Although many users have lobbied for a “dislike” button, Facebook declined to add one. The tests in Spain and Ireland are just the first of a round before the emoji are widely released. Continue reading Facebook Testing New Emoji in Ireland, Spain for Wide Release

EyeEm Unveils New Tech for Auto-Scanning, Tagging Images

German startup EyeEm, which launched its photo-sharing app in 2011, unveiled new technology based on an advanced algorithm and machine learning to identify details of online photos. The technology, EyeVision, automatically scans images and tags them with specific keywords, making it useful for people searching for specific images. The technology, which has been in development for three years, comes at a time that companies like Amazon, Facebook and Google look for ways to provide images for online search queries. Continue reading EyeEm Unveils New Tech for Auto-Scanning, Tagging Images

New York Times’ New Algorithm Improves Recommendation Engine

The New York Times is in the process of tweaking its recommendation engine by integrating two previously used models. The Recommended for You section of NYT provides suggested content from over 300 articles, blog posts and interactive stories that are published every day. By personalizing the content that appears on apps and the website, readers are directed to stories that have the greatest interest and relevancy to them. NYT described its efforts to rebuild the engine for maximum efficiency and accuracy. Continue reading New York Times’ New Algorithm Improves Recommendation Engine

Twitter Pitches Event-Based Ad Tools for Targeting Audiences

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences