Computer-Generated Photoreal Influencers, Avatars Are Here

Computer-generated influencers have arrived. The glamorous all-digital Miquela Sousa (also known as Lil Mequela), which was created by Los Angeles-based startup Brud, has been the star of an Ugg advertising campaign, appearing on billboards around the world. Brud believes it can create CGI social media stars that are easier to manage and monetize than human celebrities. It’s not alone in its efforts; Soul Machines, which has debuted dozens of digital humans, is launching its Digital DNA platform to make it easier to create virtual avatars. Continue reading Computer-Generated Photoreal Influencers, Avatars Are Here

Judge Rules Against Netflix Bid to Offer Relativity Films Early

Netflix had been fighting to stream two movies produced by Relativity Media ahead of their planned theatrical releases, but a judge on Friday issued an order preventing Netflix from doing so. According to Judge Michael Wiles of the U.S. Bankruptcy Court in Manhattan, an early release of the comedy “Masterminds” and horror film “The Disappointments Room” could be “devastating” for Relativity, the studio he recently released from chapter 11. Ruling in favor of Netflix “would threaten the bankruptcy process… with devastating consequences to the plan and distributions” to creditors, the judge said. Continue reading Judge Rules Against Netflix Bid to Offer Relativity Films Early