Vimeo Unveils New Slate of Original Content, Updates iOS App

Vimeo introduced its second slate of original films and programs, including its first feature film and first concert film. Last month, YouTube also introduced original programming on its YouTube Red ad-free subscription service. But Vimeo’s slate is clearly aimed at an older demographic than YouTube’s, which features YouTube stars such as PewDiePie. Vimeo also upgraded its iOS mobile app, with a new interface that organizes videos into categories (such as Music, Documentary, Travel) to distinguish them from personal videos. Continue reading Vimeo Unveils New Slate of Original Content, Updates iOS App

Facebook Puts Live Videos on Top, to Add Celebrity Content

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

At Mobile World Congress, Seven Trends Point to the Future

At Mobile World Congress, phone manufacturers introduced new hardware and software. Rivals Samsung and LG competed with new screens, cameras, and payment technologies. From the perspective of advertisers, however, other mobile capabilities are emerging that are likely to have significant impact on how brands and consumers interact. Among those developments, messaging evolves into a dominant platform, artificial intelligence becomes “our best friend,” and ad blocking forces mobile content behind a pay wall. Continue reading At Mobile World Congress, Seven Trends Point to the Future

New Voice-Powered App Takes On Leading Digital Assistants

Santa Clara-based startup SoundHound has developed a voice-powered digital assistant that could take on early players in the field, including Siri, Google Now and Cortana. Like the others, the Hound app (for iOS and Android) allows users to interact via voice so that it can perform requested tasks. However, Hound claims to be faster and smarter than its competitors. The app has been in beta with 150,000 testers since last summer, and is now publicly available along with new Yelp and Uber partnerships for restaurant info and ride hailing from within the app. Continue reading New Voice-Powered App Takes On Leading Digital Assistants

Netflix Reveals Content, Tech Plans at Mobile World Congress

In several meetings at Mobile World Congress in Barcelona, Netflix discussed plans for content and technology plays over the coming months, including the release of a large slate of original programs. The company revealed that it’s keeping an eye on virtual reality as a storytelling tool and is also about to launch a second screen experience, which has been in development for a number of years. The company has also been more forthcoming about its plans to acquire and distribute content in high dynamic range. Continue reading Netflix Reveals Content, Tech Plans at Mobile World Congress

Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Few Publishers Trying to Recover Revenue Lost to Ad Blockers

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Watchup for Personalized Newscasts is Now Free on Apple TV

With an app from startup Watchup, Apple TV users can now receive free customized newscasts from 160 news partners, including CNN, Fox News Channel, CBS News and Tribune Media, as well as local news covering 80 percent of U.S. markets. Users can select topics of interest and then further refine resulting newscasts by “liking” or “disliking” specific reports. The app supports fourth-generation Apple TV, launched last fall, as well as apps for iOS and Android, Amazon Fire TV, Microsoft Xbox 360 and Nintendo Wii U. Continue reading Watchup for Personalized Newscasts is Now Free on Apple TV

Spotify Introducing Video Content to Music Streaming Service

Spotify will debut video content on its Android app this week, and the iOS app by end of next week, in the U.S., the U.K., Germany and Sweden. Originally, the music streaming service planned to offer video in May, but has focused on testing videos on its apps with less than 10 percent of its users in the four launch markets. The content is mostly comprised of short clips from ESPN, Comedy Central, the BBC, Vice Media and Maker Studios, among others. Some companies, like Tastemade, are creating original, music-themed series. Continue reading Spotify Introducing Video Content to Music Streaming Service

GoPro Partners with Periscope to Livestream Extreme Video

Periscope users can now live stream video from their GoPro Hero4 camera by toggling a button in Periscope’s iOS app. GoPro cameras are popular for drone videography and recording extreme sports, both of which might be able to draw new live streaming viewers. Many of those viewers are on Twitter, the social media platform that plays Periscope live streams directly in its timeline. This new partnership may bring new sales to GoPro and new users to Periscope and Twitter. Continue reading GoPro Partners with Periscope to Livestream Extreme Video

Predicting the Five Biggest Changes in Social Media This Year

A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year

Spotify, Apple Focus on New Ways to Experience, Create Music

Spotify is acquiring Soundwave and Cord Project, two small startups founded in the last few years and known for their design abilities. Soundwave is a social tool for finding, sharing, and talking about music, and Cord Project is an audio-first messaging app for Android, iOS, and the Apple Watch, with a tap-and-talk voice messaging system. Although Cord might seem to be a puzzling fit for Spotify, its founders Thomas Gayno and Jeff Baxter have launched other companies that focus around providing “an audio experience.” Continue reading Spotify, Apple Focus on New Ways to Experience, Create Music

CES: Livestream Debuts the Movi, its First Consumer Camera

Livestream announced a new product at CES called the Movi that helps budget-conscious videographers create the illusion that they have been shooting with multiple cameras instead of a single pocket-sized device. The product is designed for those shooting footage that can quickly appear dull when there is only a single viewpoint, such as a concert, school play, press conference or sporting event. Livestream will launch Movi as its own brand. Although it will integrate with the current livestreaming services, users can also simply record their video and share at a later time. Continue reading CES: Livestream Debuts the Movi, its First Consumer Camera

Facebook, YouTube and Messenger the Top Apps for 2015

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

Netflix Earns Spot in the Top 10 Grossing Apps Worldwide

Netflix has become one of the world’s top grossing apps after the streaming company introduced an in-app subscription option. Netflix placed ninth in App Annie’s Top Grossing Apps chart for November 2015. This marks the first time that Netflix has made the list, joining the ranks of other streaming services including Spotify, Pandora, HBO Now and Hulu. Netflix’s reluctance to sell subscriptions through its app in the past may have been due to Apple’s steep cut of in-app purchase revenue. Continue reading Netflix Earns Spot in the Top 10 Grossing Apps Worldwide