Vevo Brings New Live Talk Show Format to Social Platforms

Vevo is launching a live talk show format that streams across Facebook, Twitter, YouTube, Vevo.com and Vevo’s mobile apps. Vevo Live includes artist interviews, a studio audience, and interaction with streaming viewers via text chat. The concept evolved from the Vevo Party app, developed during an internal company hackathon last year to enable users to chat while watching the same videos, and eventually became Watch Party. After initial success with its audience, and interest by artists who began hosting their own Watch Parties, the company created Vevo Live. Last week, a Fifth Harmony Vevo Live show attracted more than 3 million viewers across social platforms. Continue reading Vevo Brings New Live Talk Show Format to Social Platforms

Facebook and Google Take the Lead in Popular Mobile Apps

According to comScore’s annual U.S. Mobile Apps Report, consumers spend 57 percent of their digital media time on smartphones and tablets using apps. The figure is roughly the same as the previous year, suggesting that the shift to mobile has reached a point of leveling out. The report also notes that Facebook and Google own eight of the top 10 apps. Among the most popular mobile apps today are Facebook (top app for all age groups except 18- to 24-year-olds), YouTube (No. 2 overall and No. 1 with 18- to 24-year-olds), Facebook Messenger, Google Search, Google Maps, Instagram, Snapchat, Google Play, Gmail and Pandora. Continue reading Facebook and Google Take the Lead in Popular Mobile Apps

Google Responds to Fake Traffic, Issues Advertiser Refunds

Hundreds of advertisers and agencies that bought ads using Google’s DoubleClick Bid Manager are getting a portion of the money spent refunded, since Google determined that some of those ads ran on websites with fake traffic, otherwise known as ad fraud. Most of the ads were bought during Q2 this year. Not all advertisers are satisfied with the refunds, however, since they account for only a small portion of the costs. Specifically, Google’s “platform fee” ranges from 7 percent to 10 percent of the total purchase. Continue reading Google Responds to Fake Traffic, Issues Advertiser Refunds

Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

The Nasdaq Stock Market is lending assistance to NYIAX (New York Interactive Advertising Exchange), a startup that is trying to stop phony publishers in the digital ad market. That’s because, according to ad verification company Adloox, these con artists divert one-fifth of annual ad spending, which equals an estimated $16 billion this year. With its blockchain-enabled platform, NYIAX hopes to put an end to the lack of transparency that leads to this significant loss. These scams have become a problem due to the rise of automated ad exchanges that instantly match advertisers with publishers. Continue reading Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

Spotify Strikes Licensing Deal with Warner Music, Preps IPO

Music streaming service Spotify, which is planning its IPO for late 2017/early 2018, just signed a new global licensing deal with Warner Music Group. Terms were not disclosed. The company earlier reached long-term agreements with Universal Music Group and Sony Music; Warner was the last of the big three labels Spotify needed to go public. The online music pioneer is reportedly planning a nontraditional IPO in which it will offer shares directly to the public rather than the standard method of going through Wall Street banks. Continue reading Spotify Strikes Licensing Deal with Warner Music, Preps IPO

Tencent Signs Deal With NFL to Livestream Games in China

The National Football League and China’s Tencent Holdings have signed a deal to give the latter exclusive rights to livestream games and other NFL content online for three years. Tencent will stream the games and other content for free on its flagship social media app, WeChat, as well as other mobile and desktop platforms. WeChat has more than 960 million monthly active users. The NFL first made a move into China in 2009 when it produced a 16-episode reality TV series in which a Taiwanese pop band explored football culture. Continue reading Tencent Signs Deal With NFL to Livestream Games in China

FTC Approves Amazon’s Acquisition of Whole Foods Market

Federal antitrust regulators approved Amazon’s acquisition of Whole Foods Market yesterday, shortly after Whole Foods shareholders voted to approve the deal. The $13.4 billion acquisition “will give Amazon a major brick-and-mortar presence with more than 460 stores in a huge retail category where success has eluded the company,” reports The New York Times. “Amazon has run an Internet grocery business, AmazonFresh, for a decade, but it accounts for less than a 2 percent share of total grocery spending in the United States.” The Federal Trade Commission concluded that the proposed merger would not harm competition. Continue reading FTC Approves Amazon’s Acquisition of Whole Foods Market

CNN Targets Young Audience With News Show on Snapchat

In an effort to attract younger viewers, CNN has unveiled “The Update,” a daily three-to-five-minute news show exclusively for Snapchat. The show will run at 6:00 pm ET every day, with breaking news updates throughout the early morning and evening. “The Update” will replace CNN’s existing magazine-like “edition” produced daily for Snapchat’s Discover section. NBC also debuted a twice-daily news show in July this year. As one of Snapchat’s first publishing partners, CNN began created editions for the platform in early 2015. Continue reading CNN Targets Young Audience With News Show on Snapchat

Millennials Regularly Use Variety of Apps for Digital Services

According to a new study from measurement firm Nielsen, the lack of brand loyalty among 18- to 34-year-olds is reflected in their consumption of digital services such as communication apps and streaming music. Perhaps not surprisingly, Nielsen found that the demographic consumes a great deal of digital media but tends to use multiple services across categories, rather than focus on one service for a specific segment. For example, while only 39 percent of consumers over 35 use two or more apps to stream music, almost 60 percent of millennials will commonly do so on a regular basis. Continue reading Millennials Regularly Use Variety of Apps for Digital Services

NASCAR and Twitter Sign Pact to Livestream Playoffs Races

NASCAR and Twitter have inked a deal for all 10 NASCAR Cup Series Playoffs races in 2017 whereby in-car cameras will livestream the races to Twitter. Viewers can access the stream via the auto racing organization’s Twitter handle @NASCAR, nascar.twitter.com, NASCAR’s website and the NASCAR mobile app, with real-time curated tweets presented in a timeline. NBCSN, NBCSports.com and the NBC Sports app will broadcast the races; the first takes place at the Chicagoland Speedway on September 17 with Toyota sponsoring the live stream. Continue reading NASCAR and Twitter Sign Pact to Livestream Playoffs Races

Pinterest Updates its Visual Search, Adds New Zoom Feature

Following last month’s updates making search and Lens functions more easily accessible via the home feed of Pinterest’s app, the popular photo-sharing and discovery platform has now added the ability to zoom inside Pins for a closer look at images and GIFs. The new feature (presently available for iOS and coming soon to Android) is one of the app’s most user-requested features. It is also joined by an updated visual search for finding specific objects. Interestingly, the same image search is available starting this week without a Pinterest account, via the Chrome browser extension. Continue reading Pinterest Updates its Visual Search, Adds New Zoom Feature

Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

China Set to Toughen IP Laws in Pursuit of Tech Dominance

China wants to become the most dominant nation in artificial intelligence, and it’s got three advantages that might help that become a reality. In addition to strong government support, which includes a willingness to share data about its citizens, China also has an immense number of engineers to write software and 751 million Internet users who can test out the work they do. As China seeks to gain market share, President Xi Jinping seeks to strengthen intellectual property laws to give its startups an advantage. Continue reading China Set to Toughen IP Laws in Pursuit of Tech Dominance

Facebook Takes New Tack by Approving Social App in China

Facebook has made several efforts over the years to encourage China to lift the 2009 block against its social platform and many of its apps. In May, the company approved a photo-sharing app called Colorful Balloons that doesn’t have the Facebook name attached but is similar in look, function and feel to Facebook’s Moments app. According to an unnamed source, a local Chinese company debuted the app without any hint of a Facebook affiliation. China imposes strict censorship on the Internet, including on news websites and apps. Continue reading Facebook Takes New Tack by Approving Social App in China

Advertisers Follow YouTube Viewers to Living Room TV Sets

An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Continue reading Advertisers Follow YouTube Viewers to Living Room TV Sets

Page 20 of 96«...10...16171819202122232425...405060...»