YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

Facebook debuted a feature, first to a small group, to allow U.S. users to opt out of seeing political, electoral and social issue ads in Facebook and Instagram feeds. After months of refusing to take action on these ads, even those with lies, chief executive Mark Zuckerberg admitted that, “everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content.” Facebook also announced its intent to register 4 million new voters in the next few months.

Continue reading New Facebook Feature Provides Option to Avoid Political Ads

Snap is planning to compete directly with Apple, Facebook and Google by creating a complete digital platform, with an app store, expanded games service and ability for third-party developers to build augmented reality experiences with its machine-learning models. Further, Snap is permitting other apps to integrate its camera software and include businesses and users’ friends into its maps. Snapchat has grown to 229 million daily users, versus Twitter’s 166 million, but is still smaller than Instagram and Facebook. Continue reading Snapchat Aims to Compete with AR-Centric Digital Platform

In May, Facebook debuted Shops, which allows companies to set up digital stores across Facebook, WhatsApp, Messenger and Instagram, and also described its goal to develop an AI assistant to recommend products. The assistant would learn about a user’s preferences by analyzing images in his wardrobe and allow him to virtually try on clothing. Based on papers Facebook will present at the Conference on Computer Vision and Pattern Recognition 2020, it appears the company is deep in development of this assistant. Continue reading Facebook Papers Reveal Progress on AI Shopping Assistant

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

Instagram users have embedded images in their posts, believing that they were protected against copyright claims. Facebook now explains that, “while our terms allow us to grant a sub-license, we do not grant one for our embeds API.” In other words, a user who embeds someone’s Instagram post on her website has to ask the poster in advance for a separate license to the post’s images. Those who don’t could be subject to a lawsuit. Professional photographers will be able to better negotiate with publishers based on these terms. Continue reading Instagram Users Can Be Sued for Embedding Images in Posts

Microsoft 365 corporate vice president Jeff Teper wants Microsoft Teams — the company’s fastest growing business app — to overtake Windows, currently on 1+ billion active devices. With the COVID-19 pandemic, Microsoft Teams is experiencing significant growth, with 75 million daily active users as of April 29, a 70 percent leap in six weeks. In April, 200+ million participants used Teams in a single day. Meanwhile, Microsoft is still promoting Skype, which in March passed 40 million daily active users (up 70 percent from the previous year), but for a different customer base. Continue reading Microsoft Planning for Teams to Become Ubiquitous Platform

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

Apple and Google unveiled jointly developed contact tracing technology to help the government track the spread of COVID-19. The app notifies a user if she has been exposed to someone who tested positive for the coronavirus. The technology’s protocol relies on the phone’s Bluetooth signal to identify those who have been near an infected person. So far, North Dakota, Alabama and South Carolina in the U.S. and 22 countries have asked for and received access to the technology. The app was previously released in beta. Continue reading Apple and Google Offer Contact Tracing Tech to Developers

Facebook chief executive Mark Zuckerberg announced updates to Shops, a new version of an existing Facebook feature that lets retailers upload product catalogs to their Facebook page or Instagram profile. Users can access Shops on the retailer’s page or, by clicking on an ad, will land on the retailer’s Facebook-located Shop. Zuckerberg stated that Shops will eventually be available on Messenger and WhatsApp as well. The company relies on several AI systems, including GrokNet, which can “segment, detect and classify images.” Continue reading E-Commerce: Facebook Reveals AI-Powered Shops Feature

Facebook has acquired the GIF platform Giphy for $400 million. Giphy’s 100+ million active daily users send over 1 billion GIFs a day. Facebook stated that Giphy’s content database will be integrated into its apps including Instagram, although it didn’t state a timeframe. Since every social app offers at least some GIF integration, including many that rely on a GIF keyboard and Giphy’s database, Facebook’s purchase is both a competitive edge and another way to harvest the kind of data that attracts advertisers. Continue reading Facebook’s Purchase of Giphy to Provide Valuable User Data

Instagram noted that, “small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” The social media platform is now making it easier for small businesses to share gift card, food order and fundraiser stickers in their profiles and Stories. Aimed at increasing user engagement, Instagram is also trying out a new “Challenge” sticker for Stories which, when applied, would allow users to tag connections and invite them to partake in visual competitions. Continue reading Instagram’s New Stickers to Help Support Small Businesses

As use of Zoom Video Communications’ conferencing services have soared, the company’s chief executive Eric Yuan has had issues scaling up the popular app. The nine-year-old tool, once a favorite in the business world, is now ubiquitous among a wide swathe of consumers, educators and others. Issues with privacy and hacking have arisen, and Yuan admitted he “messed up” on security, especially with the claim — proven false — that Zoom offered end-to-end encryption. Yuan said the full encryption feature will be available in a few months. Meanwhile, some users are switching to other platforms. Continue reading ‘Zoombombing’ on the Rise, Zoom Works to Improve Security

Although news media have seen a rise in digital subscriptions during the coronavirus, advertising has plummeted. Facebook has stepped in with the announcement it will provide $25 million in grants to local news outlets, as well as spend $75 million in marketing. Examples of outlets hard hit include BuzzFeed and American Media, which are cutting employees’ salaries, and alt-weeklies that have laid off as much as 75 percent of their employees. Facebook fact-checkers, meanwhile, are fighting coronavirus misinformation. Continue reading Facebook Gives $100 Million in Local News Grants, Marketing