Influencers Test Rival Apps Due to TikTok’s Uncertain Future

With Trump administration threats to ban Chinese app TikTok, that platform’s creators are worried about its future viability. Potential TikTok rivals such as Byte and Triller are wooing TikTok influencers (and other users), even offering cash to make the switch. Short-form video app Clash, for example, debuted its services months earlier than planned and Facebook’s Instagram is about to debut its TikTok-like service Reels. The rising tension between the countries also impacts U.S. app developers that aim to launch in China. Continue reading Influencers Test Rival Apps Due to TikTok’s Uncertain Future

Big Tech Executives Are Grilled During Congressional Hearing

At a congressional hearing this week, the chief executives of Amazon, Apple, Facebook and Google endured frustration and hostile criticism from bipartisan lawmakers. House Antitrust Subcommittee chair David Cicilline (D-Rhode Island) started by saying that, “Our founders would not bow before a king. Nor should we bow before the emperors of the online economy,” referring to Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai. The companies are collectively worth almost $5 trillion. Continue reading Big Tech Executives Are Grilled During Congressional Hearing

Facebook Lures TikTok Creators to Its Reels with Big Payday

Instagram has offered lucrative deals to some of TikTok’s top video creators to switch to its new competing service Reels, which parent company Facebook plans to debut early next month. According to sources, potential payments for some creators could be “in the hundreds of thousands of dollars.” Similar to TikTok, Reels is a platform that allows users to share short-form video content. Some TikTok creators have amassed large followings, and have been paid by brands to promote products, wear branded clothing or use specific songs. Continue reading Facebook Lures TikTok Creators to Its Reels with Big Payday

Latest Twitter Hack Puts Spotlight on Internal Security Issues

Since 2015, Twitter chief executive Jack Dorsey and the company board have been warned annually about internal cybersecurity risks. In fact, there are about 1,500 employees plus contractors with the power to make changes in 186 million daily user accounts, and the company had experienced breaches due to internal sources. Then, on July 15, hackers tricked employees to compromise 130 Twitter accounts, including those of Jeff Bezos, Joe Biden, Barack Obama and Elon Musk, stealing data from eight unidentified accounts. Continue reading Latest Twitter Hack Puts Spotlight on Internal Security Issues

Facebook Greenlights Equity Teams to Study Algorithmic Bias

Facebook-owned Instagram created an “equity and inclusion team” to look at how Black, Hispanic and other U.S. minority users are impacted by the company’s algorithms and machine-learning systems. An Instagram spokesperson revealed that Facebook is planning a similar team. Only last year, Facebook wouldn’t allow employees to study the issue of bias introduced by algorithms, so the move is a reversal. Meanwhile, the advertiser boycott against Facebook, in part for how it deals with racial issues, is still in effect. Continue reading Facebook Greenlights Equity Teams to Study Algorithmic Bias

Musicians Experiment with Live Streaming During Coronavirus

Since COVID-19 shut down in-person concerts, live-streaming versions from the likes of Diplo, John Legend and Keith Urban have become the norm. At first the streamed concerts were mostly free and aimed at soothing nerves or raising money for charity. Since then, concerts have become more professionally produced while artists also experiment with interactive Q&A sessions, specialized mini-concerts and performing in video games. Some artists, like Erykah Badu, built their own platforms — and venues, media organizations like Billboard and NPR, and even retailers such as Urban Outfitters and Navy Exchange started participating. Continue reading Musicians Experiment with Live Streaming During Coronavirus

Facebook Targets E-Commerce with Updated Instagram Shop

Facebook debuted a major redesign of its Instagram Shop platform, which had already been accessible from a button in the Explore tab but now offers more functionality. The new version of Instagram Shop will first be available in the U.S., with a global rollout “in the coming weeks” said the company. In Shop, consumers will find special collections, a “Suggested for You” section and curated offerings from Instagram’s @Shop account. A double arrow symbol means the user can buy the product without leaving the app. The move is seen as Facebook’s stronger push into e-commerce. Continue reading Facebook Targets E-Commerce with Updated Instagram Shop

Microsoft Introduces Teams Updates to Reduce User Fatigue

As COVID-19 keeps schools and businesses shut down, Microsoft has unveiled updates for its video communication platform Teams to help online meeting participants feel more connected. One such feature is Together Mode, which lets participants set the call to a shared background image so everyone feels a bit more like they’re sitting in the same room. The genesis of the feature came when Stanford University professor Jeremy Bailenson realized how fatiguing videoconferences could be, and contacted his friend, Microsoft Research scientist Jaron Lanier. Teams is also adding emoji, video filters, and integration of Tasks and Cortana. Continue reading Microsoft Introduces Teams Updates to Reduce User Fatigue

Hollywood Uses Streaming Analytics to Collect Audience Data

As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

Facebook Audit Finds Company’s Civil Rights Efforts Wanting

Facebook commissioned an audit, and civil rights attorney Laura Murphy with Relman Colfax attorneys delivered an 89-page report that praised the company for adding rules against voter suppression and creating a team to study algorithmic bias. But it also excoriated Facebook for “vexing and heartbreaking decisions [it] has made that represent significant setbacks for civil rights.” Meanwhile, Facebook is still working to address misinformation on its platform. It recently removed accounts belonging to Roger Stone, which were linked to fake accounts active around the 2016 presidential election. Continue reading Facebook Audit Finds Company’s Civil Rights Efforts Wanting

Deepfakes Go Mainstream for Corporate Training, Other Uses

Although deepfakes have mainly been associated with fake news, hoaxes and pornography, they’re now also being used for more conventional tasks, including corporate training. WPP, with startup Synthesia, has created localized training videos by using AI to change presenters’ faces and speech. WPP chief technology officer Stephan Pretorius noted that the localized videos are more compelling and “the technology is getting very good very quickly.” In COVID-19 times, deepfakes can also lower costs and speed up production. Continue reading Deepfakes Go Mainstream for Corporate Training, Other Uses

Big Tech Firms Cease Processing User Data From Hong Kong

When China imposed a National Security Law in Hong Kong on June 30, tech companies including Facebook, Google, Twitter and Dubai’s Telegram Group ceased processing requests for user data from that city in protest. A Facebook spokesperson said the company believes “freedom of expression is a fundamental human right.” Facebook-owned WhatsApp paused reviews “pending further assessment,” including consulting with human rights experts, of the Chinese law. In addition, TikTok stated it will stop offering its social media app in Hong Kong. Continue reading Big Tech Firms Cease Processing User Data From Hong Kong

Big Tech Firms Face More EU Scrutiny, Facebook Loses Case

The European Union increased its efforts to regulate major U.S. technology companies, including Amazon, Apple and Google, with a new tool that allows it to investigate any potential antitrust issue and force changes without proving illegality. EU antitrust head Margrethe Vestager warned that the tech behemoths potentially risk being broken up as a “last resort” if they don’t adhere to the rules. Meanwhile, a German high court ruled against Facebook finding it abused its social media dominance to illegally harvest user data. Continue reading Big Tech Firms Face More EU Scrutiny, Facebook Loses Case

Brands Send Message to Facebook, Industry with Ad Boycott

Major advertisers including Verizon, Ben & Jerry’s, Patagonia, The North Face, Eddie Bauer and REI have decided not to advertise on Facebook during the month of July. The action was urged by the Anti-Defamation League, NAACP and other civil rights groups to force Facebook to reexamine its policy of refusing to remove political ads containing “blatant lies.” In response, Facebook is taking steps to persuade its top advertisers not to join the boycott, including assurances that it takes civil rights concerns seriously. Continue reading Brands Send Message to Facebook, Industry with Ad Boycott

Snap Introduces Its First Shoppable Original Show: ‘The Drop’

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’