Instagram Introduces Video Captions, Shutters the IGTV App

Instagram is making changes to its videos, adding auto-generated captions in 17 languages even as it discontinues support for the standalone IGTV video app to “focus on having all video on the main Instagram app.” It is eliminating the in-stream advertising known as IGTV ads while exploring ways to help creators monetize the short-form Reels format that “continues to be the largest contributor to engagement growth on Instagram,” according to the social platform. Instagram says it will “begin testing a new ad experience” later this year that will “allow creators to earn revenue from ads displayed on their Reels.”  Continue reading Instagram Introduces Video Captions, Shutters the IGTV App

Twitch Signs Pact With NBA to Stream Minor League Games

Amazon-owned Twitch, the destination for eSports broadcasts, inked a deal with the NBA to stream up to six minor league games per week this season, beginning Friday, December 15. The NBA G League games on Twitch will feature interactive statistics overlays and a co-streaming option for some Twitch personalities to provide commentary, as well as a fan loyalty program. The G League games, which will have in-stream ads, will also offer subscriptions for viewers to receive custom emotes for group chat and other perks. Continue reading Twitch Signs Pact With NBA to Stream Minor League Games