Netflix’s New Logo Program Will Certify Post Production Tools

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

The Reel Thing: Academy Debuts Digital Source Master Specs

At The Reel Thing conference in Hollywood, the Academy’s Science and Technology Council managing director Andy Maltz and Dr. Wolfgang Ruppel at Germany’s RheinMain University of Applied Sciences introduced the specifications of the Academy Digital Source Master, built on a suite of SMPTE standards. Maltz described the background that led to the Digital Source Master. “The Digital Dilemma published in 2007, identified open source software and digital file format standardization as key components to the solution,” he said. Continue reading The Reel Thing: Academy Debuts Digital Source Master Specs

HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

ACES (the Academy Color Encoding System), which makes certain that the color decisions made early on in production are preserved through to the finished master, has evolved since it first launched in December 2014. At the HPA Tech Retreat, NBCUniversal vice president of creative technologies Annie Chang reported that, in 2015, 15 titles were done in ACES, compared to today’s 49+ titles. “We’ve seen the growth not just in feature and episodic, but in the gaming community and corporate clients like IKEA,” she added. Continue reading HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

HPA 2018: Making the Case for IMF in Broadcast and Online

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

OWNZONES Demos its Cloud-Based IMF Transcoder at CES

OTT video distribution startup OWNZONES Media Network claims it can transcode Interoperable Master Format (IMF) assets 40+ times faster than conventional methods via its Connect solution. “Using a parallel architecture with cloud transcoding, the company says OWNZONES Connect can process a film with a runtime of 2 hours and 40 minutes in just 6 minutes,” reports Variety. “In addition, the company has introduced a ‘pay-as-you-go’ model to let content owners distribute assets in the new SMPTE IMF format standard without any upfront investment.” Continue reading OWNZONES Demos its Cloud-Based IMF Transcoder at CES

Netflix Debuts Open Source Tools for IMF and Image Testing

Netflix has long collaborated with rivals, most notably on cloud computing open source projects. Now, it’s released “Meridian,” a 12-minute movie that acts as test footage to allow hardware manufacturers, codec developers and engineers to evaluate imagery. The company is also releasing open source tools to encourage the use of the Interoperable Master Format (IMF), developed as a standard by the Society of Motion Picture and Television Engineers for exchanging master files between studios, distributors and services such as Netflix. Continue reading Netflix Debuts Open Source Tools for IMF and Image Testing

HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

HPA Tech Retreat: Emerging Standards Enable Interoperability

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

2015 HPA Tech Retreat Unveils Expanded Session Schedule

The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule