Instagram’s New API Could Spark Major Change in Digital Ads

Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads

Facebook Three Times as Popular as Twitter with Adult Users

According to the new “Mobile Messaging and Social Media” report from the Pew Research Center, Facebook is now more than three times as popular as Twitter among adults in the U.S. The report notes that 72 percent of adult Internet users are on Facebook, while 31 percent use Pinterest, 28 percent use Facebook-owned Instagram, 25 percent use LinkedIn, and about 23 percent use Twitter. The figures represent slight increases over 2014 for Facebook, Instagram and Pinterest; no change for Twitter from the previous year; and a 3 percent decrease for LinkedIn. Continue reading Facebook Three Times as Popular as Twitter with Adult Users

Slack Uses Artificial Intelligence to Build New Virtual Assistant

Stewart Butterfield, founder and CEO of office chat software maker Slack Technologies, says his company is using AI to help build an advanced virtual assistant. Slackbot, Slack’s current built-in assistant, is an icon used for tips, searches and even a sprinkling of humor. In discussing the future potential of Slackbot, Butterfield compares it to the Samantha software voiced by Scarlett Johansson from the film “Her.” Butterfield is leveraging natural language processing and machine learning to build a truly helpful digital office assistant. Continue reading Slack Uses Artificial Intelligence to Build New Virtual Assistant

Amazon Releases Fling SDK, New Competition for Chromecast

Amazon’s new Fling SDK helps mobile developers create second screen and Cast-like functionality for iOS and Android apps, essentially simplifying the “network discovery and communication technologies” around Fire TV, according to the company. “Flinging” (Amazon’s version of Chromecast’s “casting”) is a means of sending video, audio or images from an app to a television screen via the Fire TV player. Amazon is targeting developers already using Chromecast by offering the ability to integrate Amazon’s SDK with existing Chromecast apps. Continue reading Amazon Releases Fling SDK, New Competition for Chromecast

SanDisk’s 200GB microSD Card Holds 20 Hours of HD Video

SanDisk’s new high-capacity microSD card, first announced this spring, is now available from a number of retailers for $240. Touted by SanDisk as the “world’s first 200GB microSD card,” it was originally estimated to run in the $400 range. And while the current price may still surprise some consumers, the card provides transfer speeds up to 90MB per second, which is nearly double the speed of its 128GB counterpart. According to SanDisk, the read speed will allow users to transfer up to 1,200 photos between devices in a single minute. And the card can store up to 20 hours of HD video. Continue reading SanDisk’s 200GB microSD Card Holds 20 Hours of HD Video

GoPro Exec Aims to Connect Action Cameras to Cloud Service

As part of its larger effort to become a lifestyle media brand, GoPro is looking to cloud services as an alternative for the increasing amount of content that ends up stuck on SD cards. GoPro founder and CEO Nick Woodman wants to make it easier for users to instantly share photos and video. Although still in early development, the approach would involve uploading footage to a cloud service while the camera charges, where it could be immediately shared or edited. This would eliminate the step of transferring footage from an SD card to editing software. Continue reading GoPro Exec Aims to Connect Action Cameras to Cloud Service

Flickr Upgrade Includes Cloud Storage and Object Recognition

Photo sharing site Flickr is helping users store and organize their photos with new cloud computing and machine learning solutions. The service recently introduced a new automatic photo uploader for mobile and desktop and each user gets 1,000 gigabytes of free cloud storage. Sorting through photos is now easier with the new search function, which relies on machine learning tech to recognize objects, places, and people in photos. The new search engine works because the service automatically adds descriptive tags to uploaded photos. Continue reading Flickr Upgrade Includes Cloud Storage and Object Recognition

New Projector Tech from Google Turns Any Walls into Screens

Google’s new projector technology is not the traditional blinding display that merely projects movies. It is designed to be more subtle to serve as a changing background to everyday life. The technology interacts with walls that are coated with photo-reactive paint. The projection system works similarly to e-ink technology, and an image would remain on the wall until a new image replaces it. The transparent photo-reactive paint can be used to turn any surface in a house or business into a screen. Continue reading New Projector Tech from Google Turns Any Walls into Screens

Meerkat App on Twitter: Disappearing Videos a New Sensation

Disappointed with the direction of his video startup Yevvo, Ben Rubin replaced it with a simplified iOS app for sharing live video via Twitter. Launched in February, Meerkat grabbed 28,000 users in its first week. In less than two weeks, that number had surpassed 100,000. Now the app is being used for everything from office tours and church services to skateboard videos and live event coverage. Meerkat, which reportedly took Rubin a mere eight weeks to build, has become a social sensation and the latest in the push for ephemeral apps. Continue reading Meerkat App on Twitter: Disappearing Videos a New Sensation

Photo/Video Sharing and Backup App Odysee to Join Google+

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

Amazon Lets Users Convert Print Books into Kindle E-Books

Amazon has designed a Windows program that allows users to convert traditional print books to digital files (for personal, non-commercial use), which can then be read using Amazon’s Kindle software. Once converted, the digital version of these print books will function as any other Kindle e-book with adjustable font features, free cloud storage and Whispersync capabilities. However, Kindle Convert may prove to be too tedious for some readers, since it requires that users physically scan the pages of the book. Continue reading Amazon Lets Users Convert Print Books into Kindle E-Books

Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

Pew Research Study Says U.S. Adults Using More Social Media

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

The Instagram Rapture: Millions of Fake Accounts are Purged

Instagram, the photo- and video- sharing service owned by Facebook, is deleting all the accounts it has identified as “spammy.” As a result, more than 29 percent of Instagram’s own followers disappeared last week. According to software developer Zach Allia, stars such as Justin Bieber and Kim Kardashian also lost millions of followers. The purge was intended to combat fake accounts, a problem that leads to hijacked hashtags, artificially inflated follower counts, and increased advertising costs. Continue reading The Instagram Rapture: Millions of Fake Accounts are Purged

WhatsApp Messaging Service Launches Encryption Protection

WhatsApp, currently one of the most popular messaging services in the world, wants to make it nearly impossible for anyone to snoop on its users. The company announced that it is taking privacy a step further by implementing end-to-end encryption for its 600 million users. This is considered to be one of the largest deployments of this type of encryption, which scrambles messages so that even the company doesn’t have access to its users’ unique cryptographic keys. Continue reading WhatsApp Messaging Service Launches Encryption Protection