IGTV Shifts Model From Exclusively Offering Vertical Video

Instagram launched IGTV last year with plans to exclusively offer long-form vertical videos for mobile devices. Landscape video uploads would not be included. However, enthusiasm on the part of video creators failed to gain traction, and now IGTV is changing its vertical video policy. As of last week, users can upload horizontal landscape videos that can easily be viewed full-screen by turning a mobile device on its side. “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want,” the company explained. Continue reading IGTV Shifts Model From Exclusively Offering Vertical Video

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

Facebook Growth Slows in Early Stage of its Shift to Video

Facebook recorded lower Q3 revenue than expected, the result said chief executive Mark Zuckerberg of “an unsteady transition” from News to more popular but less profitable Stories, which allows users to build photo/video montages that disappear after 24 hours. The company relayed that the transition’s early stage will be marked by higher costs, including more investment in 2019, and continued slow growth. Investors took the news in stride, unlike the July earnings report that resulted in a stock price plummet. Continue reading Facebook Growth Slows in Early Stage of its Shift to Video

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

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Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook Strategizes Ways to Draft Off Instagram’s Growth

Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth

Facebook’s Instagram Launches IGTV for Hour-Long Videos

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos