Newsweek Media Group Faces New Charges of Fake Traffic

Newsweek Media Group (NMG) is facing accusations of fake website traffic, amid a wider fraud investigation. Two advertising tech companies — AppNexus, which sold online ads for NMG, and SpotX, which sold video ads — have cut ties with the company, pointing specifically to fake traffic on NMG’s International Business Times websites. DoubleVerify, which offers software to verify the quality of locations where ads appear, has also warned advertisers about spurious traffic on the four IBTimes sites and Newsweek’s U.K. site. Continue reading Newsweek Media Group Faces New Charges of Fake Traffic