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Debra KaufmanFebruary 22, 2021
Next month, Amazon is slated to launch a new Fire TV interface for its Fire TV Stick 4K and Fire TV Cube streaming devices. In 2016, Amazon pioneered the “content-first user experience,” which listed rows of movies and TV shows from various streaming apps on the home TV. This idea was picked up by many others in the industry, including Google, Vizio and LG. But, as the number of streaming services has expanded, this model has become unwieldy and chaotic — and Amazon is about to rein it in via a simplified navigation bar. Continue reading Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube
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Debra KaufmanJanuary 26, 2021
During the COVID-19 pandemic, an increasing number of streaming media services have thrived and, according to a J.D. Power survey, Americans now subscribe, on average, to four streaming services, up from three when the pandemic began. That translates to 24 percent more in subscription fees, for an average consumer outlay of $47 per month in December, up from $38 in April. Netflix and Disney+ have surged, and newcomers HBO Max and Peacock have also done well. Apple wants to boost its Apple TV+ service but may find itself at a disadvantage. Continue reading Survey Reveals U.S Viewers Adding More Streaming Services
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Debra KaufmanJanuary 22, 2021
As streaming media services increasingly resemble cable bundles, more towns and counties are looking to regulate them. In Georgia for example, three municipalities filed a federal lawsuit against Netflix, Hulu and other services for as much as 5 percent of their gross revenue in an attempt to treat them as cable services. According to the lawsuit, Netflix earned about $103 million over the recent five years from subscribers in Gwinnett County, Georgia. If treated as a cable provider, that would represent $5.15 million in retroactive fees. Continue reading Municipalities Want Streaming Services to Pay Franchise Fees
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Debra KaufmanJanuary 11, 2021
Co-founded by former Discovery and Disney executives, Struum is a new entrant to the streaming space that, rather than offering its own content, instead hopes to find a niche in helping viewers manage the flood of content available from hundreds of streaming services. It will provide viewers á la carte access to shows and movies without having to subscribe to each platform, giving visibility to smaller services. Former Disney chief executive Michael Eisner’s The Tornante Company is Struum’s main financial backer.
Continue reading Struum to Aggregate Content from Many Streaming Services
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Debra KaufmanNovember 16, 2020
Last Thursday, The Walt Disney Company celebrated the one-year anniversary of its Disney+ streaming service, which reached 73.7 million subscriptions as of October 3, up from the 60+ million reported in August. That positive news has offset losses, much of it due to COVID-19 pandemic’s impact on tourism and movie-going, reported in the quarter ending June 27. “The real bright spot has been our direct-to-consumer business,” said Disney chief executive Bob Chapek, pointing to the division that includes streaming operations. Continue reading Disney Doubles Down on Success of New Streaming Service
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Debra KaufmanOctober 29, 2020
T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month
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Debra KaufmanOctober 14, 2020
The Walt Disney Company is reorganizing to put more emphasis on its streaming video services Disney+ and Hulu. The company is creating content groups for movies, general entertainment and sports, with a distribution unit that will determine the best platform — streaming, TV network, movie theater — for every piece of content. According to Disney chief executive Bob Chapek, the move acknowledges that consumers now are more likely to watch content on a streaming service than broadcast and cable channels or movie theater screens. Continue reading In Major Reorg, Disney Moves Streaming Services to Center
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Debra KaufmanOctober 5, 2020
Two-year startup Scener, which has been offering co-viewing watch parties, just brought in $2.1 million in new funding. Its usage spiked during the COVID-19 pandemic, even as Disney+, Hulu, Amazon Prime Video and other services also debuted watch-together features. Scener, which unveiled with a web-browser overlay for Netflix, now supports 10 streaming platforms, including, in addition to Netflix, HBO Max, Disney+, Hulu, Amazon Prime Video, Funimation, Vimeo, YouTube, Alamo On Demand and Disney’s Hotstar. Continue reading Watch-Party Startup Scener Gets $2.1 Million in New Funding
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Debra KaufmanSeptember 18, 2020
AT&T plans to introduce a lower-cost, ad-supported version of HBO Max in the spring, said chief executive John Stankey, who added that it would be a “light ad load.” Some shows, however, would only be available to subscribers who pay for the full-price version. With the move, HBO Max is joining Hulu and NBC’s Peacock that also offer a free or lower-price version that comes with commercials. Stankey also revealed the company is considering ad-supported wireless phone plans as soon as a year from now. Continue reading AT&T to Launch Ad-Supported HBO Max and Mobile Service
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Debra KaufmanSeptember 4, 2020
The COVID-19 pandemic has fueled a shift to streaming media, creating opportunities for TV manufacturers. In late 2019, Vizio TV, one of the biggest TV makers in North America, began selling ads for streaming movies, TV shows and digital videos on its screens. It now wants to build out this new business unit to create a recurring revenue source separate from TV set sales. Sources said that Vizio’s platform revenue this year comes mostly from advertising, which appears to be on track to double year-over-year. Continue reading Smart TV Makers Want a Bigger Slice of Streaming Ad Market
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Debra KaufmanAugust 6, 2020
Disney’s new streaming businesses — Disney+, Hulu and ESPN+ — have now accrued more than 100 million subscribers worldwide. With the release of blockbuster “Hamilton” on Disney+, that service hit 60.5 million subscribers after only nine months. That was a (low-end) number that Disney originally hoped to achieve at the end of five years. Disney has also announced that it would release its $200 million feature “Mulan” on Disney+, on a premium basis rather than movie theaters, in the U.S., Canada and parts of Europe. Continue reading Disney’s Streaming Services Hit 100 Million Subscriber Mark
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Debra KaufmanAugust 5, 2020
It’s time to assess the impact of an advertiser boycott of Facebook, started on June 17 to protest that company’s handling of hate speech and misinformation. Following the urging of civil rights groups Color of Change, the Anti-Defamation League and the NAACP, 1,000+ advertisers publicly joined in the boycott, dubbed #StopHateForProfit, which was intended to last for the month of July. Other advertisers pulled back on spending but did so less publicly. Facebook has 9+ million advertisers. Continue reading Evaluating Possible Impact of Recent Ad Boycott on Facebook
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Debra KaufmanJuly 15, 2020
NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock with Free, Ad-Supported Tier
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Debra KaufmanJuly 10, 2020
Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics
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Debra KaufmanJuly 7, 2020
The monthly cost of numerous streaming services is moving closer to those of cable and satellite services. Google is raising the price of its basic YouTube TV package from $50 per month to $65, a 30 percent jump, and sports-centric fuboTV is raising its standard monthly price from $55 per month to $60. Google said the higher price is due to higher programming costs, and fuboTV’s rate is going up when Disney-owned channels, including ESPN, join the lineup in August. Skinny bundles from AT&T TV Now, Dish Network’s Sling TV and Hulu + Live TV have also gone up in price since the beginning of 2019. Continue reading Streaming Services Raise Fees, Edging Toward Cable Prices