T-Mobile Buys Layer3, Prepares to Debut Streaming Service

T-Mobile US is buying Layer3 TV, a streaming pay-TV distributor, to launch its own pay-TV streaming service. In doing so, T-Mobile, the third largest wireless carrier (by subscribers) in the U.S., joins a growing host of other companies, such as Sony, Dish and YouTube, that aim to lure cord-cutters to their streaming services. Some of those efforts have been successful; AT&T, for example, now has one million subscribers to its DirecTV Now streaming service, which debuted last year and is priced as little as $35 per month. Continue reading T-Mobile Buys Layer3, Prepares to Debut Streaming Service

Netflix Users Are Watching a Billion Hours of Video Per Week

While facing increased competition from Amazon Prime, HBO Go, Hulu and others, Netflix revealed that its users collectively watched about one billion hours of content per week in 2017 (that’s more than 140 million hours per day). Despite being an impressive number, the average user may actually be watching less over time. Based on 109 million global subscribers, the math points to about 480 hours per account. According to TechCrunch, “at the end of 2015, Netflix announced that the 74.7 million users it had at the time had watched 42.5 billion hours of content that year. That suggests about 570 hours per year per account.” Continue reading Netflix Users Are Watching a Billion Hours of Video Per Week

TDG: 40 Percent of U.S. Households Will Cut the Cord by 2030

Despite the increasing number of digital streaming services currently available, including Amazon, Hulu and Netflix, about 85 percent of U.S. households continue to subscribe to traditional cable television. However, The Diffusion Group suggests the tide is turning; the market analyst predicts that by 2030 as many as 40 percent of Americans will have cut the cord. TDG Research also expects the percentage of households subscribing to pay TV will drop to 60 percent during the same period. TDG suggests that by 2030, about 30 million households will be “without an MVPD service of any kind.” Continue reading TDG: 40 Percent of U.S. Households Will Cut the Cord by 2030

Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Comcast and Charter Communications are reportedly in talks with Hulu to offer its on-demand content via their set-top boxes. Currently, Comcast offers Dish Network’s Sling TV, Netflix and YouTube with its X1 service, which offers voice-activated search for movies and TV shows. Comcast’s goal is to become a “one-stop shop” for digital video services, says company executive vice president Matt Strauss. Sources say that Charter is also on track to add Netflix via a new user interface for web video. Continue reading Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

Philo Streaming TV Service Offers Cable Bundle Minus Sports

Philo, the latest streaming TV service to hit the market, has eliminated sports from its line-up of three-dozen cable TV networks. The service will deliver programming to the user’s phone, laptop or connected TV. Because of the lack of sports, the base package will cost $16 per month, compared with YouTube TV’s $35 per month subscription or Hulu’s $40 per month fee. Participating cable networks include A&E, Scripps, Discovery, AMC and Viacom. Venture capital companies have invested $25 million in the new service. Continue reading Philo Streaming TV Service Offers Cable Bundle Minus Sports

Disney Looks to Major Franchises for First Streaming Content

The Walt Disney Company has revealed some of the details regarding its upcoming streaming service, slated for launch in the second half of 2019. Debuting on the new service will be television series based on “Star Wars,” “Monsters Inc.,” “High School Musical” and Marvel, currently under development. Disney chief executive Bob Iger also disclosed that the service will be priced substantially less than Netflix, in part because it will have less content at its introduction. However, Iger noted that the price could increase as Disney adds more content. Continue reading Disney Looks to Major Franchises for First Streaming Content

Sandvine Details Households Turning to Illegal TV Streaming

About 6.5 percent of North American households are now accessing illegal TV streaming services per month, according to data from a new Sandvine study based on broadband service provider customers. The illegal services earn an average of $10 per month in fees, which represents nearly $840 million for the pirates, notes Variety. Meanwhile, the percentage also represents a potential $4.2 billion in lost revenue for cable, satellite and telco providers based on a estimated $50 per month fee for pay-TV services. However, it is not known whether the households in question would even consider legal pay-TV or OTT options. Continue reading Sandvine Details Households Turning to Illegal TV Streaming

AT&T to Roll Out New Android TV-Based Set-Top Box for OTT

AT&T’s DirecTV is preparing to launch a new TV set-top box based on Google’s Android TV platform. A new FCC filing reveals that the satellite TV company is trying its hand at over-the-top streaming, with the model  number C71KW-400 set-top box, described as the “AT&T/DirecTV Wireless 4K OTT Client.” The accompanying user manual, which defines OTT as delivering video via the Internet to user-connected devices, notes that the device will not be able to interact with DirecTV’s current Genie hardware. Continue reading AT&T to Roll Out New Android TV-Based Set-Top Box for OTT

Reelgood Buys Netflix Roulette for Picking Shows at Random

Streaming hub Reelgood, which offers viewers a guide for tracking content across more than 300 streaming video services, recently acquired Netflix Roulette, a service that randomly selects Netflix titles for its users. As part of Reelgood, the Netflix Roulette tech will be used as a feature to randomly select titles from a wide range of streaming services such as Amazon, HBO, Hulu, Showtime and Starz. This could appeal to viewers who are overwhelmed by choices or simply tired of switching between services looking for content. Continue reading Reelgood Buys Netflix Roulette for Picking Shows at Random

Nielsen Begins to Measure Audience Data of SVOD Services

Nielsen has begun collecting Netflix viewership data via audio recognition software in 44,000 U.S. households, part of its planned initiative to measure TV audiences of subscription video on-demand services. So far, A&E Networks, Disney ABC Television Group, Lionsgate, NBCUniversal and Warner Bros. have subscribed to the service. Nielsen clients can opt to release the data publicly. By adding SVOD measurements, Nielsen continues efforts to capture viewing behaviors that have changed with the emergence of mobile and streaming video.  Continue reading Nielsen Begins to Measure Audience Data of SVOD Services

Amazon, Netflix, MPAA Go After TickBox TV for Infringement

Amazon, Netflix Studios and the Motion Picture Association of America have filed a copyright lawsuit against TickBox TV, a streaming media player the plaintiffs dub a “tool for mass infringement.” TickBox TV works by grabbing pirated video streams from the Internet, the plaintiffs say, giving users “instantaneous access to multiple sources” that stream copyrighted material without authorization. The Hollywood studios that make up the MPAA include Columbia, Disney, Paramount, 20th Century Fox, Universal and Warner Bros. Continue reading Amazon, Netflix, MPAA Go After TickBox TV for Infringement

Focusing on Original Content, Netflix Plans 80 Films for 2018

Netflix will spend between $7 billion and $8 billion on content in 2018, from up about $6 billion in 2017. The company added 5.3 million subscribers this quarter and revenue of almost $3 billion, a 30 percent increase from the same quarter last year. Its net income also rose to $130 million, compared to last year’s Q3 total of $52 million, but not as much as the $143 million that Wall Street predicted. With 104 million paid subscribers, Netflix has seen the majority of its Q3 growth come from international markets. The company is planning a major push into original movies next year. Continue reading Focusing on Original Content, Netflix Plans 80 Films for 2018

Hulu Will Debut Its First eSports Programs, Produced by ESL

Hulu is now into eSports, having just ordered four original series from ESL, a major eSports content and tournament producer. The upcoming eSports content, which will total about 15 hours, will premiere in the fall, exclusively on Hulu. The shows are “Player v. Player,” a game-style talk show; docu-series “Bootcamp,” which follows The Immortals, an elite “Counter-Strike: Global Offensive” team; “Defining Moments,” which explores various eSports topics; and “ESL Replay,” which recaps four big tournaments. Continue reading Hulu Will Debut Its First eSports Programs, Produced by ESL

Americans Spend Half of Their Media Day Consuming Digital

According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital

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