HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

ACES (the Academy Color Encoding System), which makes certain that the color decisions made early on in production are preserved through to the finished master, has evolved since it first launched in December 2014. At the HPA Tech Retreat, NBCUniversal vice president of creative technologies Annie Chang reported that, in 2015, 15 titles were done in ACES, compared to today’s 49+ titles. “We’ve seen the growth not just in feature and episodic, but in the gaming community and corporate clients like IKEA,” she added. Continue reading HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

HPA 2018: Efforts to Ensure That TVs Display Creative Intent

With the Academy Color Encoding System (ACES), filmmakers have been assured that the color decisions on set are carried through production and post, all the way to archives. But there’s a missing piece: the TV sets, mobile phones and other devices that display what consumers use to watch it. During a panel at the HPA Tech Retreat, led by the International Cinematographers Guild advanced production technology specialist Michael Chambliss, several industry figures discussed how to make sure that consumers see the images as intended. Continue reading HPA 2018: Efforts to Ensure That TVs Display Creative Intent

HPA 2018: Real Networks Explores the Future of T-Commerce

T-Commerce, which allows consumers to buy items they see on TV shows directly from their set, is not new. Predicted since the 1980s, it’s appeared as Enhanced TV, T-Commerce and Shopification. The idea that a viewer could simply click on a sweater worn by her favorite sitcom character and purchase it is heady, but the difficulty of making items clickable frame-by-frame was (and is) a massive stumbling block. At the HPA Tech Retreat, RealNetworks described its T-Commerce solution, powered by computer vision. Continue reading HPA 2018: Real Networks Explores the Future of T-Commerce

HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR

In the ongoing journey to integrate high dynamic range (HDR) into U.S. movie theaters and homes, a panel at this week’s HPA Tech Retreat in Palm Desert, California explored the topic from several angles. Everyone knows that HDR is much more than a single format: HDR10, HDR10+, Dolby Vision, HLG (hybrid log gamma) all compete in the marketplace. But Pat Griffis, Dolby Laboratories vice president technology in the office of the CTO and a SMPTE fellow, wanted to clarify the basic definition of HDR as more accurately seen as color volume. Continue reading HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR

HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

At the HPA Tech Retreat, RealD senior scientist Tony Davis and cinematographer Bill Bennett, ASC shot and mastered imagery in a variety of high frame rates. One of the chief challenges, said Bennett, is achieving a result with a cinematic aesthetic. “As we move towards HDR displays, we’ve discovered that high contrast images tend to judder as they move across the screen,” said Bennett. The two proposed a solution whereby images are acquired at a very high frame rate, but then adjusted in post. Continue reading HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

HPA 2018: Direct View Cinema Displays to Displace Projectors

Film, and later, digital projectors have been the standard form of displaying movies since the art form’s beginning. But now, says veteran engineering executive in advanced imaging and sound Pete Ludé, so-called direct view cinema displays are poised to displace them. In an afternoon of HPA Tech Retreat sessions looking at new display technologies, Ludé drilled down into the use of emissive displays using millions of RGB LEDs. These giant displays, he said, offer tremendous dynamic range and beautiful pictures in moderate ambient light. Continue reading HPA 2018: Direct View Cinema Displays to Displace Projectors

HPA 2018: Washington Update on the Future of Net Neutrality

In his annual HPA Tech Retreat address covering all the events in Washington, DC related to copyright law and other entertainment-related issues, Thompson Coburn attorney Jim Burger gave a tutorial on copyright basics he dubbed Copyright 101, and provided an overview on some of the issues related to the Library of Congress and the Music Modernization Act. But the majority of his focus was on the brouhaha over net neutrality and its recent repeal by the Republican-dominated (and chaired) FCC. Continue reading HPA 2018: Washington Update on the Future of Net Neutrality

HPA 2018: Making the Case for IMF in Broadcast and Online

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

HPA 2018: Imagining the Future of AI and Storytelling in Media

At the HPA Tech Retreat Wednesday breakfast roundtables, program director Yves Bergquist led a discussion on the work he is doing at ETC on storytelling and artificial intelligence. “We’re doing a lot of research around how to create a more semantic understanding of narrative structures and create a machine-readable understanding of storytelling,” he explained. HPA Tech Retreat regular Jim Burger, an attorney who sat at the table, engaged in a conversation with Bergquist about the copyright infringement potential of AI and storytelling. Continue reading HPA 2018: Imagining the Future of AI and Storytelling in Media

HPA 2018: Mastering Features, Content in UHD, HDR & SDR

At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

Yves Bergquist, project director data & analytics at ETC@USC, will deliver the TR-X keynote at next week’s HPA Tech Retreat and debut ETC’s AI primer for media and entertainment. The HPA Tech Retreat (February 19-23) will take place at the JW Marriott in Palm Desert, California. The TR-X Seminar (February 19, 1:00-5:15 pm), held in conjunction with the HPA Tech Retreat, will explore AI and machine learning in the M&E ecosystem. Panels will address real world AI case studies, partnering with AI in the creative process, marketing, research and more. Registration info is available online. Continue reading ETC’s Bergquist to Deliver TR-X Keynote and Debut AI Primer

HPA Tech Retreat Panel Examines the Spectacle of the Theater

At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. “We have unprecedented levels of quality and immersiveness today,” he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses. “For the people in the [post production] ecosystem, there’s now an exploding variety of color versions,” he said. The panel also addressed trends in theatrical distribution, exhibition, virtual reality and more. Continue reading HPA Tech Retreat Panel Examines the Spectacle of the Theater

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

ETC Seeks Project Director for Production in the Cloud Initiative

The Entertainment Technology Center @ The University of Southern California (ETC) is seeking a project director to oversee its existing Production in the Cloud initiative, as well as develop and lead new initiatives in the media & entertainment space. The project director will work with studio executives and key technology and services providers to advance production methodology for creative content and delivery. The position is a 50 percent project consultancy. The full job description is available on ETCentric. Interested candidates should contact Edie Meadows at ETC. Continue reading ETC Seeks Project Director for Production in the Cloud Initiative

HPA to Present Charles S. Swartz Award to Michelle Munson

The Hollywood Professional Association announced that Michelle Munson, co-founder and CEO of IBM company Aspera (IBM and Aspera are both silver sponsors of ETC@USC), will receive the organization’s prestigious Charles S. Swartz Award. “The HPA Awards recognize creative artistry, innovation and engineering excellence in the professional media content industry and the Charles S. Swartz Award honors the recipient’s significant impact across diverse aspects of the industry,” explains the release. This year’s HPA Awards ceremony is slated for November 17 at the Skirball Cultural Center in Los Angeles. Continue reading HPA to Present Charles S. Swartz Award to Michelle Munson

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