The annual Sundance Film Festival kicked off this week in Park City, but despite the buzz surrounding the event, the indie distribution landscape is changing. Filmmakers are not profiting from festival exposure like they were only a few years ago, and some are choosing to deliver movies directly to an audience on smaller screens. Many independent films, even those that get scooped up at festivals, run the risk of not making it to theatrical distribution. Continue reading Sundance: Some Indie Films are Opting for Smaller Screens

YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing. Continue reading YouTube Nation: DreamWorks Produces Daily Highlight Show

Some of the 2014 Winter Olympic Games will be recorded in Ultra HD according to Tony Werner, Comcast’s chief technology officer. The cable company will integrate a new app in Samsung’s 4K TVs to allow for on-demand streaming of the games broadcast from Sochi. Part of the motivation to record in UHD is to “stimulate the imagination” of viewers to see what 4K can do for sports, Werner explained at a CES panel discussion on UHD content. Continue reading Comcast Unveils Plans to Produce Winter Olympics in Ultra HD

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

In a world of multiple platforms, anyone starting a studio today needs to think beyond the 100+ year old model. “A key part of these [traditional] studios is that they are very siloed,” explained Evan Bregman of digital studio Electus. “Consumers want to consume wherever and whenever, so whether you’re a distributor or a content creator, you have to understand the nuances of the platforms. It’s not a TV show or a Web show… it’s a business.” Continue reading Lines Blur Between Traditional and New Media Across Platforms

With all the buzz surrounding new Ultra HD televisions hitting the market this year, the question remains regarding the availability of 4K content. Video streaming services are getting ready to answer the call. Amazon announced a partnership with Samsung that will make 4K content available from Amazon’s Instant Video service and its partner studios. And in a surprise visit to the Sony CES press conference, Netflix CEO Reed Hastings said his company will bring 4K content to Sony’s Bravia TVs this year. Continue reading Looking for 4K Content? Check Out Amazon, Netflix and M-GO

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact

A recent tech demonstration at Dolby’s offices in Burbank, California revealed the company’s new high dynamic range TV imaging technology that is said to beat UHD TV in terms of quality. The demo showed off 1080p HD with rich, clear color and “better pixels,” rather than just more pixels. Dolby will reveal the name for the technology at CES in Las Vegas next week, and execs are saying it is not only better than 4K, but less expensive to produce as well. Continue reading Dolby Expected to Demo High Dynamic Range Tech in Las Vegas

Digital HD had a big year in 2013, and 2014 will likely have more in store for digital home and on-the-go entertainment. Though the model of renting or buying physical movies still exists, a shift in the standard model was palpable as streaming and electronic sell-through methods became increasingly popular. This was intensified by the commonplace offers from studios to consumers for early online releases of movies before physical copies hit the shelves. Continue reading 2013 a Big Year for Digital HD: Expected to Continue in 2014

During the Consumer Electronics Show in Las Vegas next week, LG Electronics is planning to unveil its 31-inch “Real 4K” 31MU95, the company’s first 4K PC monitor. While manufacturers such as Asus, Dell and Sharp already sell 4K monitors with 3840×2160 resolution, LG’s first offering will tout 4096×2160 resolution at a 16:9 aspect ratio, the ultra-wide 4K resolution favored by the film industry. LG’s 4K monitor is intended for professionals in visual industries including design and film. Continue reading LG to Debut its First Ultra HD PC Monitor at CES Next Week

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

Darcy Antonellis, president and chief technology officer of Warner Bros. Entertainment, will leave her post to become CEO of Vubiquity in January. Virginia-based Vubiquity, formerly Avail-TVN, is a global provider of multiplatform video services. Antonellis, winner of three technical Emmys, has been with Warner Bros. for 15 years, and has held her current position since 2008. She will replace Ramu Potarazu, who stepped down as CEO in March. Continue reading Darcy Antonellis Named CEO of Vubiquity, Exits Warner Bros.

Prominent file-sharing cyberlocker Hotfile has agreed to shut down and pay $80 million in a settlement with the Motion Picture Association of America. The move follows an August decision by a federal judge in Florida who agreed with the MPAA that Hotfile did not qualify for safe harbor protection under the Digital Millenium Copyright Act. The settlement was initiated in order to avoid a jury trial that was scheduled to begin this week. Continue reading Settlement: Hotfile to Pay $80 Million and Cease Operations

Apple has reportedly acquired social media analytics firm Topsy Labs for more than $200 million. Topsy is one of four Twitter partners with access to the social network’s full stream of tweets, currently averaging about 500 million messages per day. The firm then analyzes the information and resells it to customers. Topsy markets itself as a global trendspotter and has helped Hollywood studios predict box office demand for movies based on social chatter. Continue reading Apple Goes Social with $200 Million Purchase of Topsy Labs

Entertainment media execs met with President Obama this week to discuss including copyright protections in new trade agreements and help in facilitating improved relations between Hollywood and Silicon Valley. During the meeting, the president offered his administration’s assistance in bridging the divide between the two industries. A priority in Hollywood is to stop search engines from linking to websites that stream pirated content. Continue reading Hollywood Executives Discuss Piracy with President Obama