CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

VR Gaming Turns to Cryptocurrencies for Buying Virtual Assets

VR games and cryptocurrencies are joining forces. Social virtual reality company High Fidelity, co-founded by “Second Life” creator Philip Rosedale, began developing a blockchain for in-game cryptocurrency and intellectual protection in 2017. Now the company has debuted Avatar Island, a VR shopping center for avatars created by digital artists around the globe, and will accept payment in a new cryptocurrency running on blockchain. Rosedale notes that Linden Dollar for “Second Life” was one of the first digital goods currencies. Continue reading VR Gaming Turns to Cryptocurrencies for Buying Virtual Assets

Social VR Platforms Proliferate in the Next Digital Land Grab

The typical VR experience is solitary, but an increasing number of companies are exploring the possibility of virtual realty in the context of a social platform. That trend was made clear by Microsoft’s acquisition of AltspaceVR. High Fidelity is an environment that lets users create their own avatars and social worlds, with a marketplace where they can buy avatars and other 3D elements. And vTime, a stationary platform, lets four people at a time engage in fully rendered environments. Continue reading Social VR Platforms Proliferate in the Next Digital Land Grab

Virtual Reality Avatars May Soon Replace Video Conferencing

Microsoft, Magic Leap, Facebook and other companies are working on technologies that may soon make video conferencing obsolete in favor of wearable face computers that permit VR conferencing. Some idealists picture a future where everyone will communicate via a digital persona, not a huge leap for those already using social networks for professional endeavors. A solution such as AltspaceVR allows the user to create avatars that are “cautiously cartoonish,” rather than going after realism, with customizable skin and eye colors. Continue reading Virtual Reality Avatars May Soon Replace Video Conferencing

Digital Hollywood Panel Discusses Interfaces and Future of VR

An all-star panel of futurists and inventors featuring John Underkoffler, CEO & chief scientist, Oblong Industries; Philip Rosedale, CEO of High Fidelity and founder of virtual world “Second Life;” Berkeley academic Jack McCauley, founder & president of McCauley Labs and a co-founder and chief engineer of Oculus; and Richard Marks, director of PlayStation Magic Lab looked above and beyond the introduction of VR to articulate an array of visions and technical challenges yet to be mastered. The panel took place at Digital Hollywood and was moderated by ETC project manager Philip Lelyveld. Continue reading Digital Hollywood Panel Discusses Interfaces and Future of VR

Virtual Reality Startups Define Diverse Facets of New Medium

The tech world is awash in virtual reality startups, each of them focusing on developing different aspects of the new medium. Oculus VR, which was purchased by Facebook last year for $2 billion, has made great strides in several areas, including its virtual reality head-mounted display Oculus Rift, but is also working on Oculus Cinema, a consumer-facing movie-watching app. Other companies are creating avatars, virtual worlds and virtual games, and a camera that allows viewers to go on tours of homes for sale and hotel rooms. Continue reading Virtual Reality Startups Define Diverse Facets of New Medium

Deezer Plans to Bring High-Fidelity Elite Music Service to U.S.

Deezer, a French subscription service available in 180 countries, announced its plans for availability in the U.S. In a partnership with Sonos, the company plans for a high-fidelity version called Deezer Elite. Deezer reaches five million paying subscribers in a model similar to Spotify, Rhapsody and Beats Music. However, Deezer plans to offer songs at a faster bit rate in order to create smaller file sizes for computer storing and transferring, and in the process attract a more affluent group of audiophiles.  Continue reading Deezer Plans to Bring High-Fidelity Elite Music Service to U.S.

Trend: New Audiophiles Looking for Hi-Fi Music Experience

A new trend in music among new generations is a return to the era of nostalgic vinyl LPs and high fidelity sound systems. One reason is fashion, but many are seeking a richer music listening experience. These music fans want high-end systems that include vinyl sounds, a more robust music experience, and elegantly designed sound systems. They are also expecting to spend several hundred to several thousands of dollars for their ideal sounds. Continue reading Trend: New Audiophiles Looking for Hi-Fi Music Experience