Somewhat similar to its “Behind the Lyrics” feature, music streaming giant Spotify is now launching “Storyline,” a new feature meant to offer artists a platform to share insights, inspiration and more about their creative processes and the meanings of lyrics, songs and albums. The new feature is also similar to the “Stories” format that has been popularized by social apps like Snapchat, Instagram, Facebook and others, opening up a potential avenue for Spotify to create original content via a popular format.

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