Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify Streaming Music Service Now Live for Sony PlayStation

Sony has teamed with streaming music service Spotify to allow gamers to listen to their favorite tunes while playing games. Originally announced in January, Spotify officially joined PlayStation Music this week. While many users may be drawn to the Spotify-powered service, hardcore gamers may be turned off by the idea of replacing a game’s soundtrack and immersive audio effects with unrelated music. However, the companies are targeting the gamers who regularly play their own music in the background while gaming. Continue reading Spotify Streaming Music Service Now Live for Sony PlayStation