Google to Acquire Part of HTC Mobile Division for $1.1 Billion

Google will spend $1.1 billion to purchase part of HTC’s smartphone operations. The Internet giant plans to use HTC’s engineering and design teams to help ramp up its nascent hardware efforts to complement its expanding portfolio of software products and grow its revenue beyond Android and search ads. The deal, which is expected to bring about 2,000 HTC employees to Google, also includes a non-exclusive licensing agreement for HTC intellectual property. While HTC has shown growth potential in VR with its Vive headset, its mobile business has been struggling. Continue reading Google to Acquire Part of HTC Mobile Division for $1.1 Billion

W3C Officially Recommends EME Spec for DRM Protection

The World Wide Web Consortium (W3C) published the Encrypted Media Extensions (EME) specification as a recommendation, although W3C members only voted 58.4 percent to approve, with 30.8 percent opposing and 10.8 percent abstaining. EME is a standard interface for digital rights management (DRM) protection of content delivered through the browser, defining how Internet content works with third-party Content Decryption Modules (CDMs) that provide proprietary decryption and rights management. In response to the EME recommendation, the Electronic Frontier Foundation has resigned from the W3C. Continue reading W3C Officially Recommends EME Spec for DRM Protection

Google and Pinterest Leading the Evolution to Visual Search

Google and Pinterest, rivals in visual search, are upping their game. After the May debut of Google Lens, which uses machine learning for real-time visual searches, Pinterest unveiled its Lens, which lets the user take a photo of an object with their phone and bring up related objects in search. Now both companies have upgraded visual search: Pinterest is making it a central feature and Google has added new “badges,” which categorize the image being viewed and adds text to describe potential actions. Continue reading Google and Pinterest Leading the Evolution to Visual Search

‘Startup with Google’ Site Bundles Resources in Central Hub

Google launched a new site this week that offers startups a single location for accessing Google’s services and tools such as AdWords, Analytics, Android Studio, Firebase, Google Cloud and G Suite. “Startup with Google” also highlights Google’s Campus co-working spaces for entrepreneurs and its Google Developers Launchpad programs for providing mentorship and equity-free support. In addition to promoting Google’s own accelerators and events, the new site links to community programs and tech hubs run by third parties. Continue reading ‘Startup with Google’ Site Bundles Resources in Central Hub

SoftBank Leads Investment In Uber That Could Hit $10 Billion

SoftBank Group wants to buy 17 percent to 22 percent of Uber Technologies, via a combination of share purchases from the company and a tender offer to employees and investors. The deal would only work if SoftBank can convince Uber’s shareholders to sell their stock at a discount. According to sources, the bank’s investment could total as much as $10 billion, which would make it the largest-ever single investment in a private venture-backed startup. SoftBank also wants two board seats, adding to Uber’s nine current directors. Continue reading SoftBank Leads Investment In Uber That Could Hit $10 Billion

YouTube Video Is Increasingly Popular as Viewers Go Mobile

Video consumption is continuing its transition from the living room to mobile devices. Android users in the U.S. watched nearly 1 billion hours worth of YouTube video content in July — the most time ever spent over a month in a single streaming video app. According to App Annie, the Android version of YouTube’s app accounted for about 80 percent of the 12 billion hours Americans spent between July 2016 and July 2017 using the top 10 Android apps for streaming video. Total time spent by consumers using video streaming apps jumped 45 percent from the previous year. Following YouTube is Netflix, Twitch, Hulu and Amazon Video. Continue reading YouTube Video Is Increasingly Popular as Viewers Go Mobile

Apple’s Innovative Chips Ready to Lead in AR, AI, Wearables

The new iPhone X offers several new features, but none of them more innovative than the neural engine that is part of Apple’s new A11 Bionic SoC processor. Artificial neural networks, which excel at processing images and speech, are behind the phone’s ability to recognize the user’s face to unlock it, transfer facial expressions onto Animoji (animated emoji), and other, as-of-yet unspecified features. As Apple moves into augmented reality and image recognition, the neural engine will likely be central to these endeavors. Continue reading Apple’s Innovative Chips Ready to Lead in AR, AI, Wearables

Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Google Ending ‘First Click Free’ Policy to Appease Publishers

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

Apple Unveils New iPhones, Watch Series and 4K Apple TV

Apple CEO Tim Cook led a press event yesterday from the Steve Jobs Theater at the newly constructed Apple Park campus in Cupertino. Among the top announcements, Apple unveiled three new iPhones (including the much-hyped 10th anniversary iPhone X), provided details for the swim-proof Apple Watch Series 3 with new dual-core processor, and debuted an updated Apple TV streaming box with 4K Ultra HD and HDR support (starting at $179). Apple also announced it is working with Qi to develop its AirPower wireless charging standard, walked through details for watchOS 4, and revealed a September 19th release date for iOS 11. Continue reading Apple Unveils New iPhones, Watch Series and 4K Apple TV

Adobe Debuts AI-Powered Service to Monetize Vehicle Data

Adobe Systems debuted services utilizing Sensei, its AI feature, to provide analytics, marketing and aid in automating audio ads from cars connected to the Internet. The data thus far is provided via in-car voice assistants and infotainment apps, but will ultimately include entirely autonomous vehicles. The new service puts Adobe at the head of the pack in offering this kind of data analysis; the company is relying on its experience providing similar digital marketing assistance for computers and smartphones. Continue reading Adobe Debuts AI-Powered Service to Monetize Vehicle Data

OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Numerous brands suspended ad spending on YouTube after they discovered some of their ads were appearing alongside videos featuring objectionable content. Video analytics firm OpenSlate is now offering an auditing service to address the issue. Ad companies such as Horizon Media, Magna Global, Omnicom Media Group and Publicis Media are using the service, hoping “to reassure marketers that their ads on YouTube are appearing alongside content that’s safe for their brands,” reports The Wall Street Journal. OpenSlate also provides “a deep analysis to ensure clients are getting what they pay for when they buy ads on YouTube, such as reaching the right target audience.” Continue reading OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Atlassian’s Stride Software Is Designed for Corporate Teams

Australia-based Atlassian, which offers enterprise software, has introduced a new program called Stride that combines chat, conference calls and project tracking. Similar to the company’s HipChat messaging service and Jira project management, Stride is available for desktop computers and mobile phones, and works with competing software. Stride faces a competitive landscape, including Slack Technologies, Dropbox and Microsoft. Atlassian doesn’t use salespeople but rather gets small teams to use its software, and then expands on that foundation. Continue reading Atlassian’s Stride Software Is Designed for Corporate Teams

Apple Inks Deal With Warner Music Group, Sony Pact Next

Apple inked a deal with Warner Music Group, its first with a major label since it launched Apple Music, its streaming music service. According to insiders, Warner will provide Apple with an extensive song catalog for both iTunes and Apple Music. Sources say that Apple will pay a smaller percentage of sales from Apple Music subscribers than it did under its first deal. On-demand streaming is now the dominant model for music sales, and the technology companies and music publishers are creating a framework for doing business. Continue reading Apple Inks Deal With Warner Music Group, Sony Pact Next

Pew: 67 Percent of Americans Turn to Social Media for News

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

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