NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Google, Ubisoft Partner on Open-Source Game Server Project

Multiplayer game servers are notoriously difficult to build and maintain, but as the popularity of multiplayer games increases, Google Cloud aims to tackle the issue with the advent of Agones (Greek for “contest” or “gathering”), its new open source project developed through a partnership with French gaming company Ubisoft. Dedicated servers are important for multiplayer games to reduce delays, stop cheating in its tracks, and provide a better overall experience for those connecting to play. Google is currently seeking more partners for Agones.

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CES: Kuzzle Launches its Advanced Backend Solution for IoT

Following 15 years of working on assorted web and digital projects, French startup Kuzzle shifted direction and used the backend infrastructure from its earlier projects to build a new development platform. The company created an open-source backend solution for the Internet of Things designed to be compatible with major cloud providers. The scalable tech can be used for connecting devices, synchronizing data, authentication, geofencing, security and more. Kuzzle can be used as a backend solution for web services, mobile apps and IoT.  Continue reading CES: Kuzzle Launches its Advanced Backend Solution for IoT

SMPTE: Industry Leaders Gather to Discuss the Future of AI

SMPTE kicked off its 2017 Annual Technical Conference & Exhibition on Monday with an all-day symposium on artificial intelligence and its emerging role in entertainment production and distribution. Among the day’s presentations, SMPTE’s Richard Welsh presented a compelling primer on AI, Google’s Jeff Kember discussed the differences between supervised and unsupervised systems, Hitachi Vantara’s Jay Yogeshwar addressed using machine learning and AI for production workflow, Yvonne Thomas of Arvato Systems looked at the value of effective data analytics, Greg Taieb of Deluxe addressed language localization for multilingual distribution, and Aspera co-founder Michelle Munson examined next generation network design. Continue reading SMPTE: Industry Leaders Gather to Discuss the Future of AI

DigitalOcean Provides Cloud Services for Smaller Businesses

Cloud computing startup DigitalOcean, based in New York City, is taking on industry leaders Amazon Web Services, Microsoft Azure and Google Cloud by targeting smaller developers and startups. According to CEO and co-founder Ben Uretsky, DigitalOcean is offering simple and flexible solutions for smaller companies that may not necessarily need the same business-class services as larger companies. While it is not currently planning an IPO, DigitalOcean indicates it is on a $175 million annualized run rate (ARR) for this year. Continue reading DigitalOcean Provides Cloud Services for Smaller Businesses

‘Startup with Google’ Site Bundles Resources in Central Hub

Google launched a new site this week that offers startups a single location for accessing Google’s services and tools such as AdWords, Analytics, Android Studio, Firebase, Google Cloud and G Suite. “Startup with Google” also highlights Google’s Campus co-working spaces for entrepreneurs and its Google Developers Launchpad programs for providing mentorship and equity-free support. In addition to promoting Google’s own accelerators and events, the new site links to community programs and tech hubs run by third parties. Continue reading ‘Startup with Google’ Site Bundles Resources in Central Hub

Google Ramping Up its Artificial Intelligence Efforts in China

Despite earlier concerns over censorship and a cyberattack traced to Chinese hackers — and the fact that its search engine can only be accessed in the region by using VPNs (due to the government’s filtering system) — Google is reportedly ramping up its presence in China. Its careers web page lists nearly 60 open positions in Beijing and Shanghai. According to The Wall Street Journal, at least four of the engineering positions involve artificial intelligence, “including a technical lead to develop a team to work on natural language processing, data compression and other machine learning technologies.” Continue reading Google Ramping Up its Artificial Intelligence Efforts in China

Google Aims to Take On Snapchat With New Stamp Product

Google is joining Facebook in seeking to undercut Snapchat by offering similar features. The company is reportedly developing Stamp, a so-called news product that will offer articles in a magazine-like design, similar to Snapchat’s Discover feature. Snap, however, isn’t standing still, with plans to focus Discover more on episodic video content. News of Google’s development of Stamp follows buzz that the company floated an offer last year to purchase Snap for $30 billion, according to sources who call it an “open rumor.” Continue reading Google Aims to Take On Snapchat With New Stamp Product

Google Debuts Developers Launchpad Studio for AI Startups

To help AI and machine learning startups succeed, Google introduced a Developers Launchpad Studio, a six-month program that will gift participants with $50,000 in financial support without a quid pro quo for Google equity. Benefits also include product credits for Google Cloud and other services, product validation assistance and introductions to AI investors. The program will also make Google director of research Peter Norvig and Israel-based Google R&D Research Center head Yossi Matias available for feedback and advice. Continue reading Google Debuts Developers Launchpad Studio for AI Startups

Google Creates a Unified Corporate, Consumer Gmail Policy

Google has just standardized its Gmail policy, saying it will no longer scan the user emails of its free consumer service in order to serve targeted ads. The company adopted this policy with its G Suite corporate customers’ emails, and now adds its consumer service to avoid confusion and create a single policy. Google says the new policy, which will impact 1.2 billion consumers, will become active later this year. The company will continue to serve ads, but will draw data from YouTube or search rather than emails. Continue reading Google Creates a Unified Corporate, Consumer Gmail Policy

NAB 2017: ETC Examines Impact of Machine Learning and AI

In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI

NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

NAB 2017: M&E Companies Describe Their Move to the Cloud

Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

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