Within Debuts WebVR-Enabled Site for Broad VR Distribution

Within, a Los Angeles-based cinematic virtual reality startup, just unveiled a website that allows users to have a VR experience on any device, from a desktop PC or mobile phone to a dedicated VR headset. The company relies on WebVR technology that avoids the need to download additional software to be able to play VR experiences in supported browsers. Users without a VR headset can navigate the content via the web browser, and those with VR headsets use hand controllers and tracking tools. Continue reading Within Debuts WebVR-Enabled Site for Broad VR Distribution

Google Debuts Spatial Audio SDK for Immersive Experiences

Google has launched Resonance Audio, a spatial audio software development kit based on technology from the company’s current VR Audio SDK. The latter was introduced with the Cardboard SDK in January 2016 and then integrated into the main Google VR SDK in May of the same year. The goal with Resonance Audio is to make it easier to develop for mobile and desktop platforms. The VR SDK audio engine already supports multiple platforms, but Google recognized that it could be “confusing and time-consuming” to work with various audio tools. Continue reading Google Debuts Spatial Audio SDK for Immersive Experiences

Discovery and Google Partner on Virtual Reality Travel Series

Discovery and Google are partnering on a 38-episode virtual reality travel series that takes viewers to all seven continents in seven chapters: North and South America, Asia, Australia, Africa, Antarctica, and Europe. Sascha Unseld, who directed the Oculus Story Studio’s “Dear Angelica” VR short, served as creative producer on the series. Discovery has nabbed an exclusive brand sponsor, which will be announced later. VR travel videos are becoming more popular, with immersive videos from airlines, travel agents and others. Continue reading Discovery and Google Partner on Virtual Reality Travel Series

Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Google’s Daydream, Cardboard Continue to Gain Momentum

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum

Eonite Perception Debuts VR Headset with Inside-Out Tracking

Palo Alto-based startup Eonite Perception has developed its Vantage Head Tracker, next-generation VR headset software that uses “inside-out-tracking” technology to track the user’s position and movements without external sensors or cameras. Founded in 2015 by Youssri Helmy, currently the company’s chief executive, and Stanford University computer vision experts Anna Petrovskaya and Peter Varvak, Eonite’s technology is quite different from current VR headsets. Helmy notes that the startup’s tech mimics how human perception works. Continue reading Eonite Perception Debuts VR Headset with Inside-Out Tracking

Virtual Reality Will Be a Major Force at CES 2017 Next Month

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

Marketers and Movie Producers Try Out New VR Experiences

When “Assassin’s Creed” opens in U.S. theaters on Dec. 21, moviegoers will get a chance to experience the cinematic version of a role-playing game via virtual reality. At select AMC theaters, the moviegoer can put on an Oculus Rift VR headset and become a passive character in an action scene with star Michael Fassbender. To create this challenging VR experience, the movie’s producers teamed with chipmaker Advanced Micro Devices (AMD), which provided graphics expertise in exchange for being associated with the popular franchise. Continue reading Marketers and Movie Producers Try Out New VR Experiences

Spincle Debuts Shareable 360-Video on Smartphones via App

Launching at TechCrunch Disrupt SF, startup Spincle showcased a new way to capture 360-degree imagery with smartphones. Up until now, most 360-degree photography has required specialized cameras, and posting the results takes multiple apps and expertise. The popularity of the 360-degree panorama brought about by Google Cardboard, however, has also given birth to the “magic window,” which allows the user to move the phone and, without a VR headset, have a quasi-VR experience. That’s where Spincle fits in. Continue reading Spincle Debuts Shareable 360-Video on Smartphones via App

YouTube, Facebook to Stream Video from Political Conventions

Earlier this week, we reported that Twitter is partnering with CBS News to live-stream video content from the Democratic and Republican National Conventions. Now YouTube and Facebook have announced they also plan to offer live video. Google’s YouTube will serve as the official streamer for both parties’ conventions (as it did in 2012), which this time will include 360-degree video with an option for VR viewing. Facebook plans to set up media lounges at both conventions and has invited 22 media organizations to broadcast from their spaces. Continue reading YouTube, Facebook to Stream Video from Political Conventions

Virtual Reality Venture Capital Alliance to Support VR Startups

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

Cannes Lions Advertising Fest Highlights Branded VR Content

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

Advertisers Explore Virtual Reality, Luxury Brands Embrace It

Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

Study Shows Restricting Field of View Alleviates VR Sickness

For some users, virtual reality creates motion sickness, with the result that they either avoid VR completely or limit their time with VR experiences. Now, two engineering professors at Columbia University say that they’ve come up with a solution to VR sickness that can be easily applied to the current array of consumer VR headsets, including Oculus Rift, HTC Vive, Sony PlayStation VR and Google Cardboard. The solution is simply a matter of dynamically changing — sometimes quite subtly — the field of view (FOV). Continue reading Study Shows Restricting Field of View Alleviates VR Sickness

VRidge Streams VR from PC to Google Cardboard, Gear VR

For those looking for an affordable VR alternative, RiftCat has been busy developing an app called VRidge that streams virtual reality games from a PC to a smartphone over Wi-Fi. The beta is currently available for Android, but the company is also working on an iOS version. The most recent update added support for SteamVR and Razer’s open source OSVR project. The implications could be significant, especially when considering the cost of investing in a high-end VR headset, such as the $600 Oculus Rift or $800 HTC Vive, both of which still require a powerful PC starting in the $1,500 range. Continue reading VRidge Streams VR from PC to Google Cardboard, Gear VR

Page 1 of 41234