Spotify Commits to Podcast Network With Major Acquisitions

Streaming music giant Spotify has signaled its commitment to building a leading podcast network with strategic acquisitions of podcast publishing platform Anchor and podcast content creator Gimlet Media. The purchases are part of the company’s plan to produce more original programming, grow Spotify’s audience, and eventually become the top global audio platform. Spotify founder and CEO Daniel Ek predicts that expanding podcast offerings will lead to a future in which non-music audio content will represent 20 percent of listening via Spotify. Continue reading Spotify Commits to Podcast Network With Major Acquisitions

Today’s Podcasts Are Finally Proving They Can Turn a Profit

Podcasts have the potential to be intimate, captivating and entertaining. The recent podcasting boom began in 2014 with “Serial,” a true crime drama that changed perceptions of how big podcasting could be. But it wasn’t profitable right away and took millions of downloads over time to get there. The question became: could podcasts similar to “Serial” be replicated on a commercial basis? It seems that they now have the potential. For example, news sources such as The New York Times and Vox are proving that there can be big money in daily news podcasting.

Continue reading Today’s Podcasts Are Finally Proving They Can Turn a Profit

Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

Spotify has inked an agreement to promote podcasts in its app and on bus ads, in exchange for the hosts of those podcasts publicizing Spotify on social media and during their shows. “Reply All,” “Pod Save America” and “The Bill Simmons Podcast,” which cover a range of topics from sports to politics, are the three podcasts that have signed on. With this agreement, Spotify is experimenting with putting resources into programming other than music. Apple currently is the leader in podcast subscriptions. Continue reading Spotify Turns to Podcasts to Expand Content, Boost Ad Sales