Google, Publishers to Meet as Europe’s Data Law Takes Effect

Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners. Continue reading Google, Publishers to Meet as Europe’s Data Law Takes Effect

EU Data Law Soon Goes into Effect, May Spark Privacy Debate

On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate

The EU’s General Data Protection Regulation Nears Activation

On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation

McAfee: One in Four Companies Impacted by Cloud Data Theft

As more enterprises move their data to the cloud, cybersecurity firm McAfee reports that 26 percent of companies have already experienced cloud data theft. McAfee released its report — based on polling 1,400 IT professionals during Q4 2017 — ahead of this week’s RSA security conference. “The survey showed that 97 percent of companies use cloud services, either as a public or private cloud or a combination of both, up from 93 percent a year ago,” reports VentureBeat. “Eighty-three percent store sensitive data in the cloud, but only 69 percent trust the public cloud to keep their data secure.” Continue reading McAfee: One in Four Companies Impacted by Cloud Data Theft

Facebook Lists its Privacy Principles as EU’s Data Laws Loom

Before the European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25, Facebook plans to debut a new privacy center that will be a hub for all its privacy settings. The company also published its “privacy principles” for the first time, with details of how it handles user information. Chief operating officer Sheryl Sandberg says the result will be a “good foundation” for meeting GDPR’s requirements. The GDPR limits how technology companies collect, store and utilize users’ personal information. Continue reading Facebook Lists its Privacy Principles as EU’s Data Laws Loom

Europe to Employ Stricter Protection Rules for Personal Data

Since 1995, European businesses and organizations have operated under data protection rules specific to an era of much less digital data. To update the rules, the European General Data Protection Regulation (GDPR) will launch on May 25, 2018, and numerous GDPR experts are ready to profit off of their offer to help businesses get ready. U.K. information commissioner Elizabeth Denham dubs much of the activity as “scaremongering,” saying that companies that complied with the older rules won’t have to deal with major changes. Continue reading Europe to Employ Stricter Protection Rules for Personal Data

Facebook Debates Self-Regulation to Combat Misinformation

Facebook is facing many challenges, none more pressing than the posts and memes covertly created by Russian government-led organizations whose goal was to influence the 2016 U.S. election. Inside Facebook, say a dozen current and former employees, the debate rages over how to deal with the issue. One side, supporting free speech, believes that nothing should be censored; the other side is worried about the problems created by this laissez-faire approach. Meanwhile, the company is reportedly in full-on defense mode. Continue reading Facebook Debates Self-Regulation to Combat Misinformation

Equifax Breach Spurs Call for Federal Laws on Transparency

The Equifax breach exposed millions of U.S. adults’ personal information, prompted Federal Trade Commission and FBI investigations, and spurred lawsuits by many states’ attorneys general. With the threat of even worse breaches in the future, companies will be urged to adopt better cybersecurity practices. But the Equifax breach is likely to have another result that tech companies won’t like: the need for transparency. Although 48 states have already passed data-breach disclosure laws, now federal regulations are proposed. Continue reading Equifax Breach Spurs Call for Federal Laws on Transparency