Meta’s Multimodal AI Model Translates Nearly 100 Languages

Meta Platforms is releasing SeamlessM4T, the world’s “first all-in-one multilingual multimodal AI translation and transcription model,” according to the company. SeamlessM4T can perform speech-to-text, speech-to-speech, text-to-speech, and text-to-text translations for up to 100 languages, depending on the task. “Our single model provides on-demand translations that enable people who speak different languages to communicate more effectively,” Meta claims, adding that SeamlessM4T “implicitly recognizes the source languages without the need for a separate language identification model.” Continue reading Meta’s Multimodal AI Model Translates Nearly 100 Languages

TikTok Adding New Traffic and Audience Targeting Features

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Microsoft Pulls AI Analysis Tool Azure Face from Public Use

As part of an overhaul of its AI ethics policies, Microsoft is retiring from the public sphere several AI-powered facial analysis tools, including a controversial algorithm that purports to identify a subject’s emotion from images. Other features Microsoft will excise for new users this week and phase out for existing users within a year include those that claim the ability to identify gender and age. Advocacy groups and academics have expressed concern regarding such facial analysis features, characterizing them as unreliable and invasive as well as subject to bias. Continue reading Microsoft Pulls AI Analysis Tool Azure Face from Public Use

Facebook Counters AI Bias with a Data Set Featuring Actors

Facebook released an open-source AI data set of 45,186 videos featuring 3,011 U.S. actors who were paid to participate. The data set is dubbed Casual Conversations because the diverse group was recorded giving unscripted answers to questions about age and gender. Skin tone and lighting conditions were also annotated by humans. Biases have been a problem in AI-enabled technologies such as facial recognition. Facebook is encouraging teams to use the new data set. Most AI data sets comprise people unaware they are being recorded. Continue reading Facebook Counters AI Bias with a Data Set Featuring Actors

Exposed Database of Facebook User Data Is Found Online

More than 419 million records of Facebook users in the United States, United Kingdom and Vietnam — including Facebook IDs and user phone numbers — were recently found online (although Facebook disputes that number). The exposed server was reportedly not password-protected, which suggests the database was accessible to anyone. The server contained user data across multiple databases that could potentially enable spam calls and SIM-swapping attacks. According to Facebook, the breach involved user data collected prior to the introduction of new security measures. The company has since taken the exposed data set offline.  Continue reading Exposed Database of Facebook User Data Is Found Online

Social Media Continues Growth Across Developing Markets

A new report from the Pew Research Center notes that social media growth has stalled across developed markets but continues to expand in the developing world — good news for Facebook CEO Mark Zuckerberg and his plan to bring Internet access to emerging markets. Internet use and smartphone ownership has also plateaued in developed markets over 2015-2017, while expanding in emerging economies. Pew Research polled more than 40,000 citizens of 39 countries during February to May in 2017 to create its report. Continue reading Social Media Continues Growth Across Developing Markets

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Hacker Accessed Customer Data From Orbitz Legacy System

Popular travel booking site Orbitz, owned by Expedia, confirmed yesterday that it “identified and remediated a data security incident affecting a legacy travel booking platform.” The company explained that a hack late last year exposed customer data and billing information spanning two years. Personal data may have included birth dates, mailing addresses, email addresses, gender, payment card info, and more. According to Orbitz, about 880,000 credit cards may have been affected. However, the company noted that the current Orbitz.com site was not breached. Continue reading Hacker Accessed Customer Data From Orbitz Legacy System

Software Analyzes Gender Equity (or Lack Thereof) on Screen

The Geena Davis Institute on Gender in Media, at Mount St. Mary’s University, with funding from Google’s philanthropic division and in technical collaboration with Google and University of Southern California’s Signal Analysis and Interpretation Laboratory, has come up with a tool to accurately analyze gender bias in moviemaking. The tool, which uses video- and audio-recognition and algorithms to recognize gender, speaking time and other details, takes 15 minutes to collect data from a 90-minute movie. Continue reading Software Analyzes Gender Equity (or Lack Thereof) on Screen

Facebook Unveils Tools, Metrics to Improve Video Production

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production

Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

After Beta Success, Twitter Launches Mobile-App Install Ads

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

Nielsen Sets Out to Identify Who is Tweeting About Television

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

D11 Conference: Facebook COO Discusses New Android App

At the D: All Things Digital conference in California yesterday, Facebook COO Sheryl Sandberg suggested it would take time to get Facebook Home on track. While acknowledging problems with Facebook’s new Android application, she remains optimistic about the company’s vision for a mobile experience. She stated that “Facebook Home is version one of a very large transformation” and suggested that progress is “going to be a long road.” Continue reading D11 Conference: Facebook COO Discusses New Android App