Gen Y and Gen Z Are Increasing Their Time on Social Apps

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Americans Now Spend $2 Billion Monthly on Streaming Video

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

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ETCentric Begins CES Coverage with Advance Sector Reports

ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

New Disney Digital Network Connects Advertisers, Millennials

To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing