NBC, Intel and Snap to Stream Live Video of Winter Olympics

The Winter Olympics is going to get wide coverage from NBC, which plans to live broadcast the events in PyeongChang, South Korea across all time zones and without delays. In contrast to the 2016 Summer Olympics in Rio de Janeiro, Brazil, this one will feature even more video on social media platforms. NBC and Intel plan to stream 30 events in virtual reality, including the opening ceremony, and Snapchat is launching a tool for NBC to feed snippets of live coverage into its app. Continue reading NBC, Intel and Snap to Stream Live Video of Winter Olympics

NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

NBCUniversal handed control of its Snapchat account to BuzzFeed during the Summer Olympics, giving nearly total editorial control of its Discover channel to 12 BuzzFeed video producers on location in Rio. The BuzzFeed team produced up to 20 pieces daily, with a focus on the athletes and local activities. The experiment of distributing content via social platforms and the media/messaging app resulted in a big win for NBCU, generating 2.2 billion views across the pop-up Discover channel and daily Live Stories, for a total of 230 million minutes of consumption. Continue reading NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

At the Rio Olympics, a dozen BuzzFeed employees are putting out a daily edition of Snapchat Discover, the first major collaboration since NBCUniversal invested $200 million in BuzzFeed last year. NBC Olympics president Gary Zenkel said it was an easy choice to give BuzzFeed the task of producing the daily Olympics Snapchat channel because of the company’s expertise is creating video for social networks. NBCUniversal has also given BuzzFeed “free rein” to create content that will engage Snapchat’s audience. Continue reading NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

Samsung, NBC and OBS Test VR Broadcasts of Rio Olympics

Samsung has partnered with NBCUniversal and the Olympic Broadcasting Services for 80 hours of virtual reality broadcasts of the Rio Games, including the opening and closing ceremonies, diving, basketball, track and field, and gymnastics. The scope of VR content will be limited: 80 hours is a smidgen of a total 6,700 hours of programming and the VR will air the day after each event. Samsung, a major Olympics sponsor since 1998, will apply lessons learned in Rio to the 2018 Winter Olympics in its home turf of Korea. Continue reading Samsung, NBC and OBS Test VR Broadcasts of Rio Olympics

NBC, Samsung, OBS Team Up to Offer VR Olympics Coverage

NBC plans to release about 85 hours of virtual reality content of the Rio 2016 Summer Olympic Games, marking the first time that the Olympics will be available as a VR experience. Participating cable/satellite operators will make the content available exclusively to their pay-TV subscribers on Samsung devices. Olympic Broadcasting Services (OBS) will do the actual production of the VR content, which will then be supplied to NBC Olympics. Among the content to be made available are the opening and closing ceremonies. Continue reading NBC, Samsung, OBS Team Up to Offer VR Olympics Coverage

NBC and Snapchat Sign Landmark Deal for Summer Olympics

For the first time, a U.S. broadcast network is allowing distribution of Olympics highlights off its own platform. Snapchat just inked a deal with NBC to do exactly that for the 2016 Summer Games. The social media app will create a dedicated mobile channel. Content will come both from BuzzFeed, which will curate short clips and behind-the-scenes content to the Snapchat app’s Discover channel, and from Snapchat itself, which will create daily “live stories” from content from NBC, athletes and sports fans at the games. Continue reading NBC and Snapchat Sign Landmark Deal for Summer Olympics