Nvidia debuted its GeForce NOW gaming service, putting it in competition with rivals Apple, Google, Microsoft and Sony. It will connect to PCs, Android phones and Apple Macs, but there is no version for iPads or iPhones. After a free promotional period, GeForce NOW will be priced at $4.99 per month. The games will stream from Nvidia’s data centers, powered by its highest-end graphics cards, providing high definition gaming to all compatible devices. The service will also allow consumers to access titles they’ve bought elsewhere. Continue reading Nvidia Launches Its GeForce NOW Cloud Gaming Service

Microsoft’s gross margins for its commercial cloud business (including Azure and Office 365) grew to 67 percent, driving the company’s robust fiscal Q2 earnings on record sales. Microsoft chief executive Satya Nadella revealed that revenue from this sector grew 39 percent to $12.5 billion. Company executives told analysts that the gross margins percentage will increase this year while margins rose for the fourth consecutive quarter, noting that this reflects the “huge opportunity” selling cloud products and infrastructure. Continue reading Microsoft Commercial Cloud Business Drives Record Sales

Niantic, developer of “Pokémon Go,” is capping a profitable 2019 for the augmented reality game by improving its competitive battle system. The first step is the introduction of Pokémon Go Battle League, which adds a new structure to the Trainer Battle System enabling players to compete against one another from around the globe. Pokémon Go Battle League is slowly debuting around the world. In additional gaming news, Sensor Tower notes that Nintendo’s mobile games have earned $1 billion in revenue, starting with “Super Mario Run” in 2016. Continue reading Pokémon Go Battle League: Niantic Ramps Up Global Play

Google’s YouTube will exclusively stream Activision Blizzard’s Call of Duty League, Overwatch League, and Hearthstone Esports, which had previously been on the Twitch streaming platform. The news came just before the Call of Duty League’s inaugural match. In 2018, Twitch inked exclusive Overwatch League streaming rights for a reported $90 million. Additionally, Google Cloud will host Activision Blizzard’s library of games. YouTube Gaming head Ryan Wyatt reported that talks over the rights had been ongoing since last year. Continue reading YouTube Signs Activision Blizzard’s Major eSports Leagues

ByteDance has quickly built up a gaming division to enter a mobile arena currently dominated by Tencent Holdings. The company purchased gaming studios and exclusive rights to title distribution as well as building a team of 1,000 people by hiring and poaching talent. Its first two games will be released this spring to a global market. ByteDance first debuted Toutiao, a Chinese news aggregation app and launched TikTok and its Chinese version Douyin. Via the latter app, ByteDance has access to 400 million daily active users. Continue reading ByteDance Building a Gaming Division to Take On Tencent

At Daimler’s keynote address at CES 2020, filmmaker James Cameron unveiled concept art, including Pandora’s future world, for his upcoming feature “Avatar 2,” sequel to his 2009 sci-fi blockbuster. On stage, he joined Daimler AG chair Ola Källenius, who introduced a Mercedes-Benz, dubbed Vision AVTR, inspired by “Avatar” and designed in collaboration with Cameron. The two described their design work, which includes many sustainability features. Disney is slated to release “Avatar 2” on December 17, 2021, with three more “Avatar” films in 2023, 2025 and 2027. Continue reading CES: Daimler, Cameron Unveil Avatar-Inspired Concept Car

Chinese developer Pimax first announced an 8K VR headset in 2017, but missed its initial 2018 release date. At CES 2020, the company made good with the launch of the Pimax 8K X, tapped by Digital Trends as its AR/VR top trends winner. The Pimax 8K X headset offers 8K resolution and a 200-degree field of view, beyond the specifications of Oculus Quest and the Valve Index. Reviewers have noted that the 8K resolution makes a “noticeable different in image sharpness,” including “crystal clear” fine text and other details. Continue reading CES: Developer Finally Launches the Pimax 8K X Headset

Panasonic demonstrated its prototype of a stylish, steampunk-looking set of VR goggles at CES this week. The company claims these are the first such ultra-high definition VR eyeglasses to offer support for HDR video content. The company envisions a number of applications for the glasses, including new VR experiences such as sports viewing and virtual travel experiences. Panasonic and its partner on the goggles, Massachusetts-based Kopin Corporation, expect to offer a commercial version featuring a compact and lightweight body sometime next year in anticipation of the many applications that will be enabled by 5G services. Continue reading CES 2020: Panasonic Reveals HDR-Capable VR Glasses

In a CES SuperSession led by Marketplace Tech senior editor Molly Wood, Qualcomm president Cristiano Amon talked about the 5G rollout and some of the less-discussed topics such as esoteric use cases. “We have a mature mobile landscape today,” he said. “We stream music rather than carry CDs around. Going forward, video will be mainly distributed on 5G. We’ll be able to distribute news and sports, and finally deliver on user-generated content. Everyone will become a broadcaster because you’ll have the speed.” Continue reading CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

CES Unveiled is the first chance for press and industry analysts to get a look at some of the exhibitors that will be on the CES 2020 show floor when it opens on Tuesday, January 7. Approximately 240 companies demonstrated their products related to smart homes, digital health, gaming and all manner of innovation. At the end of the session of CES 2020 trends, CTA vice president Steve Koenig noted that products aimed at sustainability will also make an impact at the show, particularly at Eureka Park, home to startups. Continue reading CES Unveiled: Media Gets an Early Peek at Show Innovators

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

A recent Ericsson Mobility Report reveals that there has been a 68 percent increase worldwide in mobile data traffic and that it is expected to continue to grow with the adoption of 5G and increased expansion of 4G mobile networks. Ericsson predicts that, by the end of 2025, there will be 2.6 billion 5G subscriptions, accounting for 65 percent of the world’s population and generating 45 percent of the globe’s total mobile data traffic. In related news, AT&T rolled out low-band 5G service to customers in 10 cities. Continue reading Ericsson Projects Global Mobile Data Traffic to Soar with 5G

According to a study on “2019 Future of Gaming” from the Consumer Technology Association (CTA), 70 percent of Americans aged 13 to 64, an estimated 192 million people, currently play electronic games. This significant demographic shift over the last ten years has largely been sparked by the introduction of live game streaming services, which have added a social and connected experience. The study defined gamers as those who played video games at least one hour over the past three months. CTA published a second report on the growth of eSports. Continue reading CTA Reveals Compelling New Stats for Gaming and eSports