Executives Evaluate AI Proposals for ETC Student Challenge

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

USC Games Expo Goes Online, Plans to Feature 50+ Games

With the coronavirus pandemic, the University of Southern California Games Expo had to quickly shift from a 2,000-peron physical event for students and faculty to an entirely online event. For almost a decade, according to Princeton Review, USC Games has been North America’s No. 1 ranked game design program. USC Games director Danny Bilson said that, with additional financial support from sponsor Jam City, the group scrambled to create an online-only expo to feature 50+ student game demos. Continue reading USC Games Expo Goes Online, Plans to Feature 50+ Games

Ubisoft’s New AI Assistant Helps Catch Bugs in Video Games

Another exciting AI development has arrived, and its aim is to keep pesky bugs out of video games. At the recent Ubisoft Developer Conference in Montreal, the gaming company unveiled Commit Assistant, its new AI assistant for game developers. The goal is to catch bugs before they’re coded, saving developers time, reducing in-game flaws, and cutting back on company costs. One of the most expensive and time-intensive aspects of game design is eliminating bugs, which can absorb significant manpower and as much as 70 percent of costs during development.

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Sony Expands Scope of VR Innovation Program This Summer

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer