Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon just announced that its annual Prime Day anniversary sale will offer discounts for a full day and a half this time around. Starting July 16 at 3:00 pm ET and running through July 17, Prime Day 2018 will feature special bargains for its Prime members. Traditionally, the event has offered deals on everything from Amazon’s own Kindle, Fire TV and Echo devices to a wide range of televisions, computers, game consoles, home appliances, clothing, jewelry, furnishings, toys, books, and more. In the past, Lightning Deals introduced steep discounts on specific products for a short period of time. Continue reading Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

AR Developers Make Their Cases for First Uses of Technology

Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
Continue reading AR Developers Make Their Cases for First Uses of Technology

Amazon Introduces New ARKit Shopping Feature to iOS App

Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

Amazon Hits Roadblocks in Pursuit of Retail Grocery Business

Amazon’s plan to open Amazon Go, a convenience store without a cashier, has suffered a setback. In beta since December, the first store was scheduled to open to the public by the end of March, but sources reported that there are problems with the technology used to automatically charge customers when they leave the store. Brick-and-mortar stores are key to Amazon’s desire to enter the food sales market in earnest. The company is also exploring the possibility of retail stores to sell furniture, appliances and other items. Continue reading Amazon Hits Roadblocks in Pursuit of Retail Grocery Business

Retailers Push AR Shopping Apps for Tango-Equipped Phones

While most consumers may currently think of gaming or video when they hear “augmented reality,” retailers are experimenting with a new batch of AR apps that leverage mixed reality tech. For example, Amazon’s Product Preview lets shoppers visualize different TV sizes and brands in their homes, Lowe’s Vision accepts measurements to map out placement of kitchen appliances, and WayfairView helps consumers place new sofas and cabinets with their existing furniture. Gap plans to launch DressingRoom on Google Play at the end of the month, providing users with the ability to dress virtual mannequins with different clothing options. Continue reading Retailers Push AR Shopping Apps for Tango-Equipped Phones

Google to Partner with Levi’s on Interactive Clothing Project

Google’s Advanced Technology and Projects (ATAP) group unveiled its Project Jacquard initiative at Google I/O last week. The goal of the project is to invisibly integrate computers into wearables and other materials, objects, furniture, and more. The idea is that everyday items could be converted to interactive surfaces with the introduction of touch-sensitive fabric. The objects would then transmit info to a smartphone or other device via Wi-Fi. The company’s first partner is Levi Strauss, which is interested in creating jeans that fit into our digital lives. Continue reading Google to Partner with Levi’s on Interactive Clothing Project

Shoppable Selfies: Earn Cash and Rewards with Your Images

A new iOS shopping app and social network offers a compelling way to make money from selfies. Stylinity encourages its users to record “Shoppable Selfies,” tag the fashionable items featured in the image — such as clothing, beauty products, and furniture, and then upload it to a marketplace where others can browse and make purchases. When shoppers purchase a brand’s product from one of your selfies, you earn points redeemable for cash, clothing, “exclusive experiences,” or “fun products.” Continue reading Shoppable Selfies: Earn Cash and Rewards with Your Images

Study Measures Influence of New Technology on In-Store Sales

Deloitte’s recent study, “The New Digital Divide: Retailers, Shoppers, and the Digital Influence Factor” shows that digital technologies are an integral part of the entire shopping experience since they influence $1.1 trillion of in-store retail sales. By the end of 2014, the percentage of in-store sales that digital technologies influence will increase from the current 36 percent to 50 percent. The retail categories most influenced by digital include electronics, furniture and sporting goods. Continue reading Study Measures Influence of New Technology on In-Store Sales

Augmented Reality App Offers Custom Views of IKEA Catalog

IKEA is launching an augmented reality app that works in conjunction with its AR-capable catalog. Consumers can visualize virtual furniture layouts by essentially superimposing furniture on top of the live view of a smartphone or tablet camera. Consumers select a piece of furniture from the catalog, and point their mobile device toward the physical catalog as a reference point for angle, light, position and size. A virtual version of the furniture will then appear on the device. Continue reading Augmented Reality App Offers Custom Views of IKEA Catalog