Phone Companies Adopt New Plan to Combat Robocallers

A dozen major phone companies — including mobile and broadband service providers such as AT&T, Comcast, Sprint, T-Mobile and Verizon — are teaming with 51 attorneys general from across the U.S. to introduce call-blocking tech and additional measures designed to help regulators take on scammers by preventing robocalls. According to Irvine, CA-based call-blocking service YouMail, robocalls reached 4.7 billion consumers in July alone. “Robocalls are a scourge — at best, annoying, at worst, scamming people out of their hard-earned money,” said North Carolina attorney general Josh Stein. Continue reading Phone Companies Adopt New Plan to Combat Robocallers

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising