Fox to Air Six-Second Ads During Thanksgiving Day Football

On Thanksgiving Day, sports fans watching football on Fox Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading Fox to Air Six-Second Ads During Thanksgiving Day Football

Reelgood Buys Netflix Roulette for Picking Shows at Random

Streaming hub Reelgood, which offers viewers a guide for tracking content across more than 300 streaming video services, recently acquired Netflix Roulette, a service that randomly selects Netflix titles for its users. As part of Reelgood, the Netflix Roulette tech will be used as a feature to randomly select titles from a wide range of streaming services such as Amazon, HBO, Hulu, Showtime and Starz. This could appeal to viewers who are overwhelmed by choices or simply tired of switching between services looking for content. Continue reading Reelgood Buys Netflix Roulette for Picking Shows at Random

Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

Comcast is introducing an $18-per-month “skinny bundle,” a new service the pay-TV provider has been testing and is now ready to roll out across different regions over the next few weeks. Xfinity Instant TV, which is available for Comcast’s 25.3 million broadband customers, is designed for cord cutters (and cord nevers), and will compete with OTT services such as Hulu Live TV, Sling TV and YouTube TV. Comcast’s service can be streamed at home or anywhere with a broadband connection. The company is specifically marketing to its customers that pay for Internet but not TV, hoping they will one day switch to a larger bundle. Continue reading Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

Fox Revamps its TV Everywhere Offerings With Updated Site

In the wake of its newly redesigned Fox Now app, Fox has updated its Fox.com website to include content from networks such as Fox, FX and National Geographic. “The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning,” explains The Hollywood Reporter. “There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television.” The Fox Now app is available for Android, Apple TV, iOS, Roku and others. Continue reading Fox Revamps its TV Everywhere Offerings With Updated Site

Networks Seek Safer Way to Deliver Screeners to the Press

Networks are changing how they deliver screeners to the press, due to rising concerns over piracy. HBO, for example, was hit by two cyberattacks on “Game of Thrones,” and now is moving access to screeners from its own portal to MediaSilo’s Screeners.com. Amazon, Hulu and El Rey Network have also moved screeners to the same site. Fox moved its screeners from one proprietary site, Fox Flash, to another, Screeners.Fox, and Starz is now delivering shows to the press via DAX’s cloud-based software. Continue reading Networks Seek Safer Way to Deliver Screeners to the Press

Incoming MPAA Chief Faces Industry Shifts, New Challenges

Entertainment industry veteran Charles Rivkin is replacing Christopher Dodd this week as the MPAA chief. While the position has historically faced numerous challenges, such as managing consensus among the six major Hollywood studios, Rivkin takes the helm as the industry contends with a growing list of new hurdles: the MPAA has yet to take a stance on the debate over net neutrality rules, Silicon Valley is a growing force in Washington, digital platforms and changes in consumer behavior are impacting theater attendance and traditional distribution models, and media continues to battle global piracy. Continue reading Incoming MPAA Chief Faces Industry Shifts, New Challenges

20th Century Fox, Panasonic, Samsung Partner on HDR10+

High dynamic range (HDR) is gaining steam in movies and television even as it divides into different versions, each of which has its supporters. Dolby Vision has attracted Sony and TCL, while Samsung, with its HDR10+ open standard, gathered Amazon Video as a streaming partner. Now, partnered with 20th Century Fox and Panasonic, Samsung plans to begin licensing HDR10+ in January of this coming year. The three companies hope that television, Blu-ray and set-top box manufacturers will adopt the HDR10+ format. Continue reading 20th Century Fox, Panasonic, Samsung Partner on HDR10+

TV Networks Double Down on Branded Content via Facebook

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

Google Expands Its YouTube TV Service to 10 New Markets

On Thursday, Google launched its YouTube TV service in 10 new markets, including Atlanta, Detroit, Houston, Phoenix and Washington D.C. The company says it is now streaming live local programming to more than a third of the U.S. The $35-per-month Internet TV service offers live local feeds from major broadcast networks ABC, CBS, FOX and NBC, in addition to cable networks such as AMC, ESPN, IFC and USA. The new service, which initially launched in April, is now available in 15 U.S. markets. Continue reading Google Expands Its YouTube TV Service to 10 New Markets

Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

Intel has inked a partnership with the International Olympic Committee through 2024 to showcase its virtual reality, 360-degree video, artificial intelligence and drone technologies. Intel has already been using its VR and other technologies for baseball, basketball and football games, and the deal could help heighten its profile in sports. An internal group started exploring deals last fall. Because TV ratings for the Olympics have been falling, a technology sponsor could help the Games reach a younger demographic. Continue reading Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

Fox Plans Six-Second Ad Format for Digital Platforms and TV

Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV

VidAngel Debuts New Service as 9th Circuit Court Mulls Suit

VidAngel, the Utah-based video streaming service that filters out language, nudity and violence from Hollywood movies, launched a new version of its service that it hopes will address concerns about release windows and licensing fees. Disney, Warner Bros. and Fox sued VidAngel for copyright infringement, and in December, U.S. District Judge Andre Birotte issued an injunction against the company, which appealed. While litigation plays out in the 9th Circuit Court, however, VidAngel is back in the game with a new service. Continue reading VidAngel Debuts New Service as 9th Circuit Court Mulls Suit

Sling TV Debuts Enhanced DVR, Availability on More Devices

Sling TV’s DVR is one of its more attractive features to consumers, and the company just rolled out DVR enhancements, as well as the option to record TV shows on more devices and channels. The company reports it took customer requests into consideration in tweaking the DVR, which now also protects recordings from deletion, a feature found on hardware-based DVRs. Being able to protect against deletions, however, is not commonly found on cloud-based DVRs for streaming video services. Continue reading Sling TV Debuts Enhanced DVR, Availability on More Devices

FoxNext Pursues Mobile Gaming With Aftershock Purchase

FoxNext — the gaming, VR and theme park division of 21st Century Fox — is making a move into mobile games with its purchase of Aftershock, a mobile games spinoff of Vancouver-based Kabam, itself purchased by South Korean gaming company Netmarble. With studios in Los Angeles and San Francisco, Aftershock is developing a massive multiplayer mobile strategy game around the blockbuster movie “Avatar” in partnership with director James Cameron’s Lightstorm Entertainment and 20th Century Fox. Aftershock reportedly has two other game titles in development. Continue reading FoxNext Pursues Mobile Gaming With Aftershock Purchase

Sinclair Broadcast Group to Acquire Tribune Media Company

Maryland-based Sinclair Broadcast Group announced it will acquire the Tribune Media Company, which owns 42 television stations across 33 markets. Chicago-based Tribune also owns cable network WGN America, digital multicast network Antenna TV, and holds minority stakes in Food Network and CareerBuilder. Sinclair has agreed to pay $3.9 billion for Tribune ($43.50 per share), plus the assumption of $2.7 billion in debt. According to the Chicago Tribune, “The combined company will become a TV broadcasting behemoth, owning and operating 233 television stations in 108 markets, pending any required divestitures by the FCC.” Continue reading Sinclair Broadcast Group to Acquire Tribune Media Company

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