The Industry Built Upon Analyzing, Selling Your Location Data

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Google I/O Reveals Long List of Product Upgrades and News

At the Google I/O developers conference, Google announced compelling updates including: Google Duplex brings new AI tech to Google Assistant; six new voices are coming to Google Assistant (including a version from John Legend); mobile operating system Android P gets an interface refresh, gesture controls, and expanded dashboard features; the new Android TV dongle supports 4K streaming and touts 8GB of storage; AI-powered Smart Compose comes to Gmail; Google Maps adds a new social layer and AR directions functionality by teaming AI with Street View; Google News curates online content via AI; and Google Lens is closer to delivering its text copy and style match features. Continue reading Google I/O Reveals Long List of Product Upgrades and News

Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

Snapchat Introduces its New Location-Based Discovery Tool

Snapchat debuted “context cards” this week, a new feature that helps its users easily make a restaurant reservation or book an Uber ride without having to exit the app. The new feature is designed to keep users engaged with the app and its contextual location-based search. By swiping up from geotagged images while viewing certain stories, users will get related data such as contact info, directions and reviews. Early partners include Bookatable, Foursquare, Michelin, OpenTable and TripAdvisor. Ultimately, more time on Snapchat could mean more advertising revenue for the popular messaging app. Continue reading Snapchat Introduces its New Location-Based Discovery Tool

Nielsen and Foursquare Ink Partnership for In-Store Visit Info

Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info

Facebook Integrates Social and Utilitarian with New Features

Facebook has a strategy to become more useful in everyday life, combining and improving on the services similar to those from Yelp, Foursquare and others. The added value, says Facebook, would be its network of social connections and businesses. That idea is behind the updates the company is now unveiling, which will allow users to order food from a restaurant’s Facebook page or make an appointment at the beauty salon. Retailers must use third-party services such as Delivery.com, Slice, HomeAdvisory or MyTime for it to work. Continue reading Facebook Integrates Social and Utilitarian with New Features

Battle for the Net: Internet Slowdown Generates Big Numbers

Public interest groups and tech companies participated in an Internet “slowdown” yesterday to raise awareness of the potential impact to net neutrality and an open Internet if slow lanes were to result from proposed FCC rules. It was not an actual throttling of Internet speeds, but a campaign in which sites featured messages about the issue and symbolic “loading” icons. Thousands of websites urged their users to take action. As a result, the FCC received a record 1,477,301 public comments. Continue reading Battle for the Net: Internet Slowdown Generates Big Numbers

Foursquare’s Revamped Mobile App Now Personalizes Results

Foursquare has made dramatic changes in its smartphone app while rethinking its approach to local business recommendations. Since the company became popular in 2009 due to its check-in feature, Facebook and Instagram have taken much of that attention with their own check-in features. The revised app urges users to explore their surroundings while using Foursquare as their guide, with its database of 10,000 “tastes” to help users discover exactly what they want. Continue reading Foursquare’s Revamped Mobile App Now Personalizes Results

Nearly 40 Million Twitter Users Do Not See Ads on Site or App

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Tech Companies Argue the Internet Should Be a Public Utility

Tech companies of all sizes are urging the Federal Communications Commission to enforce net neutrality by reclassifying the Internet as Title II. This reclassification would mean that Internet providers would have to abide by the same laws as public utilities and there would be no Internet “fast lanes.” Representatives from Kickstarter, Spotify, Vimeo and others met with the FCC to discuss the issue last week. Netflix also submitted a filing to the FCC about the proposed net neutrality laws. Continue reading Tech Companies Argue the Internet Should Be a Public Utility

Twitter Acquires Gnip, Could Provide More Data to Advertisers

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers

Expect an Emphasis on Privacy and Security at SXSW Festival

The SXSW Music, Film and Interactive Festival kicks off in Austin, Texas today. The interactive portion of the conference, now in its 21st year, has grown to hundreds of sessions. Privacy, security, wearable tech, the Internet of Things and 3D printing are expected to be hot topics. On Monday, the show will host a conversation between NSA whistleblower Edward Snowden (via videoconference) and Christopher Soghoian of the American Civil Liberties Union. Julian Assange, founder of WikiLeaks, is also scheduled to speak. Continue reading Expect an Emphasis on Privacy and Security at SXSW Festival

IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

The Institute of Electrical and Electronics Engineers (IEEE) suggests that 85 percent of tasks in an average person’s daily life will include game elements by 2020. Gamification is already being integrated into social media, data collection, the healthcare industry and more. Social media sites including Foursquare, Yelp and Facebook are incorporating game and reward features. For example, they encourage users to check into restaurants by rewarding them with badges and titles, such as “mayor” of a restaurant. Continue reading IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

Cortana: Microsoft’s New Siri-Like Personal Digital Assistant

Microsoft’s Windows Phone 8.1 update will include its new personal digital assistant “Cortana,” named after the AI character in the “Halo” game series. Designed to rival Apple’s Siri and Google Now, Cortana’s circular animated icon will replace the built-in Bing search functionality on Windows Phone, and will animate while speaking or thinking, creating a personality similar to the Siri approach. Cortana will save data in a Notebook system that will enable it to track data and generate notifications much like Google Now. Continue reading Cortana: Microsoft’s New Siri-Like Personal Digital Assistant

Yahoo and Yelp Partner in Hopes of Optimizing Local Search

In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search

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