Meta Hypes Numerous Benefits of Metaverse for Advertising

Meta Platforms’ Vishal Shah told attendees of the Interactive Advertising Bureau’s annual leadership meeting that the brave new virtual world his company is conjuring will offer vast opportunities for marketing and promotion without the physical constraints of real estate leases, supply chain snags and geographic inconvenience. Appearing virtually, Shah revved the engines at “The Road to the Metaverse” tour, promising brands an exciting ride, albeit one that may take 10 years to hit cruising speed. Meta is stepping on the gas to get there, investing $11 billion in its Reality Labs VR unit last year.  Continue reading Meta Hypes Numerous Benefits of Metaverse for Advertising

Vimeo to Acquire Livestream Platform and Launch Vimeo Live

IAC-owned Vimeo is purchasing the Livestream platform and rolling out its own live-streaming service called Vimeo Live. Terms of the deal were not disclosed. Earlier this year, Vimeo abandoned its plans to release a SVOD business. Rather than compete in the SVOD space with Amazon, Hulu and Netflix, “Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators,” reports TechCrunch. Integrating Livestream tech into Vimeo Live “will allow video creators to capture, edit, stream and archive their live events … in addition to hosting, distributing, and generating revenue from their videos.”  Continue reading Vimeo to Acquire Livestream Platform and Launch Vimeo Live