Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon is boosting content on Twitch by inking exclusive live-streaming deals with media companies and influencers, to better compete with its rival, YouTube. According to sources, Twitch now offers minimum guarantees of up to “a few million dollars a year” plus a piece of future advertising sales and subscription revenue. In return, Amazon demands a minimum number of live-streaming hours per week. Among the deals signed is one with prankster Tanner Braungardt, who has 4 million YouTube subscribers. Continue reading Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos

The Fine Brothers achieved YouTube stardom by recording people’s reactions to viral videos. Now, the duo is expanding its video series by granting licenses to other creators to make their own versions of “react” videos. All of those videos will be aggregated into a YouTube channel called “React World” that specifically features fan-produced content. This new channel intends to not only keep fans engaged, but also help Fine Brothers Entertainment further monetize its brand. Continue reading YouTube’s Fine Brothers Call On Fans to Make ‘React’ Videos