Facebook May Lead AR Race, Some Already Have Concerns

With augmented reality in its News Feed, Instagram and Messenger, Facebook is well positioned to dominate with the biggest AR platform, based on the Camera Effects Platform debuted at F8 2017. Selfie filters are one of the more popular Facebook applications, and Facebook is now rolling out very different filters for its Instagram platform, which has a bigger focus on brands and personalities. Engineering director in charge of Facebook’s AR project Ficus Kirkpatrick said the company wants “to increase the diversity of AR.” Continue reading Facebook May Lead AR Race, Some Already Have Concerns