Tim Cook Reveals Details of Apple’s Autonomous Car Plans

Apple chief executive Tim Cook is revealing the company’s plans in autonomous vehicles, which he states is a very important core technology. With this admission, Apple now joins numerous tech and auto companies that are pursuing a future in self-driving cars. Among those companies are BMW, GM, and Alphabet’s Waymo division, which has inked partnerships with Fiat Chrysler. Apple originally wanted to build its own car, but scaled back its plans to focus on the technology powering autonomous vehicles. Continue reading Tim Cook Reveals Details of Apple’s Autonomous Car Plans

Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Google’s self-driving car unit Waymo has signed an agreement with ride-hailing startup Lyft to collaborate on autonomous vehicle tech including development and pilot projects. “The deal between Waymo and Lyft has competitive implications for Uber, the world’s biggest ride-hailing company, which has recently had to confront a spate of workplace and legal problems,” reports The New York Times. “Waymo is also competing fiercely with Uber in the creation of technology for autonomous cars and is embroiled in a lawsuit over what it says is Uber’s use of stolen Waymo trade secrets to develop such technology.” Continue reading Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Fiat Chrysler/Waymo Self-Driving Vehicle a Collaborative First

At the North American International Auto Show in Detroit, Google unveiled a self-driving minivan built by Fiat Chrysler and featuring sensors and vision systems from Waymo, the company that spun off from Google parent Alphabet. The van is the first major collaboration between a Detroit car manufacturer and a Silicon Valley behemoth, and is an example of Waymo’s strategy of partnering with automakers that may not want to fully shoulder the financial burden of building a self-driving car from scratch. General Motors and Ford Motor are building their own autonomous cars. Continue reading Fiat Chrysler/Waymo Self-Driving Vehicle a Collaborative First

CES: Future of Transportation Drives Innovation, Investments

The decision by automakers such as General Motors in 2016, Fiat Chrysler and the conceptualist Faraday Future this year to debut new cars at CES instead of the traditional Detroit Auto Show the following week is about more than making headlines. Rather, it is indicative of how much the future of transportation is connected to so many other moving parts and innovations across the massive consumer electronics landscape. Driverless cars won’t widen eyes this year as much as it will be what we can do in and with this massive shift. Continue reading CES: Future of Transportation Drives Innovation, Investments

Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

Alphabet just spun off its research lab X’s autonomous vehicle project into a separate company named Waymo, to be led by chief executive John Krafcik. The move means the company believes its driverless car technology is nearing readiness for commercialization, due to advancements in sensor technology and breakthroughs in machine learning. Although Alphabet was an early leader in this field, the company has struggled to build a business around the technology, as Tesla, Uber and GM have moved forward. Alphabet is working with Fiat Chrysler on a ride-sharing service to launch next year. Continue reading Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

Samsung Bets on Automotive with $8 Billion Harman Purchase

As Apple reportedly scales back its automotive plans, South Korean smartphone competitor Samsung is pushing into the emerging market with its $8 billion acquisition of luxury audio and connected car leader Harman. Auto connectivity has been a “strategic priority” for Samsung, and the transaction will provide the company with infotainment, telematics, security and safety solutions by Harman that are currently found in 30 million vehicles. Samsung also recently expressed interest in paying more than $3 billion for Fiat Chrysler’s Magneti Marelli autoparts business. Continue reading Samsung Bets on Automotive with $8 Billion Harman Purchase

Digital NewFronts 2016: Magna Inks Ad Deal with YouTube

The 2016 Digital Content NewFronts runs May 2-13 in New York, featuring 38 companies, and piggybacking with CAA and UTA events. New presenters include AwesomenessTV, CNN, Activision Blizzard, Hearst, NowThisNews, Woven Digital and SheKnows Media. Just prior to the NewFronts, Interpublic’s ad buying arm Magna inked a $250M upfront advertising deal with YouTube. A MyersBizNet survey says media buyers now rank YouTube as the most important outlet, with Hulu, Vice Media and AOL also in the top 10. Continue reading Digital NewFronts 2016: Magna Inks Ad Deal with YouTube

CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

Security Experts Remotely Control Jeep’s Steering and Braking

Security researchers Charlie Miller and Chris Valasek were able to hack into a Jeep on the highway and remotely control its radio, windshield wipers, navigation system and, finally, the brakes and steering. Miller and Valasek have been working for the last two years to hack various cars, with the aim of controlling them remotely. Their ability to hack the Jeep highlights one of the potential dangers inherent in the Internet of Things, as an increasing number of interconnected devices hit the market. Continue reading Security Experts Remotely Control Jeep’s Steering and Braking

Should We Expect a Fiat-Apple Partnership in the Near Future?

Fiat Chrysler CEO Sergio Marchionne recently commented that he would be open to the possibility of developing a partnership between his auto company and one of the major tech companies. Apple, which has already begun the process of developing an electric car, seems like a logical fit for such a partnership. During Apple’s most recent annual shareholder meeting, CEO Tim Cook was reportedly urged by investors to explore the idea of partnering with Tesla Motors. Continue reading Should We Expect a Fiat-Apple Partnership in the Near Future?