Popular messaging app Snapchat has added a new way for its top creators to earn money on the platform, introducing mid-roll ads in public Stories. The feature is in U.S. beta testing now with an early set of Snap Stars, who will receive a share of the revenue generated from ads within their public Stories. “Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success,” Snap says of the program, which it plans to roll out commercially later this year. Continue reading Snapchat Debuts Mid-Roll Ads with Revenue-Share for Stars

Microsoft has begun laying the groundwork to gain regulatory approval for its $68 billion Activision Blizzard bid, assuring D.C. decision-makers the purchase will not improperly advantage its own platforms and services. In an effort at transparency, Microsoft CEO Satya Nadella and president Brad Smith say they’re “sharing where we’re going with members of Congress” and meeting with think tank representatives to compile a best-practices road map to ensure lawmakers and stakeholders the deal presents no threat. Microsoft says it wants Activision’s IP not to dominate existing markets but to help stake its claim in the emerging metaverse. Continue reading Microsoft Takes Its Case for Activision Purchase to Capitol Hill

Meta Platforms’ Vishal Shah told attendees of the Interactive Advertising Bureau’s annual leadership meeting that the brave new virtual world his company is conjuring will offer vast opportunities for marketing and promotion without the physical constraints of real estate leases, supply chain snags and geographic inconvenience. Appearing virtually, Shah revved the engines at “The Road to the Metaverse” tour, promising brands an exciting ride, albeit one that may take 10 years to hit cruising speed. Meta is stepping on the gas to get there, investing $11 billion in its Reality Labs VR unit last year.  Continue reading Meta Hypes Numerous Benefits of Metaverse for Advertising

Meta Platforms released its Q4 earnings on February 2, at which time several media outlets have become quite exercised over the fact that the company’s flagship social media platform, Facebook, reported that daily and monthly active users were “1.93 billion on average” and “2.91 billion,” respectively, in both Q4 and Q3, i.e., “flat,” as in zero growth. While sequential quarterly analysis can be a useful metric, it is more relevant when analyzing startups. For mature companies, a year-over-year analysis that compares like quarters is the Wall Street norm. Launched in 2004, Facebook turns 18 this year. Continue reading Meta’s Future Pondered as Facebook Matures, Growth Slows

Meta and Snap both appear to have re-focused their social media strategies on video, leading to speculation they’re chasing TikTok, famously the U.S.’s “most downloaded app of 2021,” which at 94 million handily topped the 64 million of the second most popular, Meta’s Instagram. Meta CEO Mark Zuckerberg told analysts last week that even though Instagram’s Reels is the company’s most rapidly growing format, “we also have a competitor that is compounding at a pretty quick rate, too.” ByteDance’s TikTok, Zuckerberg said, “continues to grow at quite a fast rate off of a very large base.” Continue reading Video Emerges as Killer Social App, Everyone Chasing TikTok

Snap Inc. ended 2021 with its first net profit on quarterly results since going public in 2017, with Q4 earnings of $22.5 million versus last year’s net loss of $113 million during the same period. The company’s Q4 revenue of $1.3 billion marked a 42 percent increase year-over-year, while Snapchat’s daily active users rose 20 percent to 319 million, beating analyst estimates on both counts, which sent Snap stock soaring last week. In 2022, Snap has to contend with Apple’s iOS privacy changes, something Meta Platforms forecasts will take a $10 billion bite out of its own earnings.  Continue reading Snap Notches First Quarterly Profits on $1.3 Billion Revenue

The European Commission is seeking a more prominent seat at the regulatory table in the hall where global technology standards are being crafted. Experts periodically confer, beyond public view, to establish rules for emerging technology, and the norms for everything from connectivity to artificial intelligence. Now, EU commissioners are concerned they’ll wind up sidelined as a market-dominant U.S. and emboldened China white-knuckle their way to the lectern when groups like the International Organization for Standardization and the UN’s International Telecommunication Union dictate how technology is to be deployed across the globe. Continue reading EU Asserts Itself on Standards, Takes Position on Ad Consent

Microsoft CEO Satya Nadella thinks the metaverse will be transformative. “Just like the first wave of the Internet allowed everybody to build a website, I think the next wave of the Internet will be a more open world where people can build their own metaverse worlds, whether they’re organizations or game developers or anyone else,” Nadella told analysts on an earnings call last week. The remarks follow Nadella’s January 18 statement that Microsoft’s $69 billion bid for Activision Blizzard “will provide building blocks for the metaverse.” Microsoft expects the deal to close in fiscal 2023, which begins July 1. Continue reading Microsoft CEO Nadella Details His Vision of Metaverse-for-All

As Facebook parent company Meta Platforms continues its planned evolution to the metaverse, observers have begun asking about Instagram. Acquired in 2012, the photo and video-sharing platform may be finding the accommodations that help it with advertisers hurt it with younger users gravitating to TikTok and Snapchat. While Meta doesn’t break out numbers for Instagram, the “family of apps” of which Instagram is a member generated $32.8 billion in Q4 revenue, all but $155 million of it from advertising, according to earnings released Wednesday. That’s an 18 percent improvement over Q4 2020. Continue reading Wall Street Ponders Instagram as Meta Posts $10.2B VR Loss

Facebook founder Mark Zuckerberg has been busy reinventing his company since the October announcement that the parent entity would name-change to Meta Platforms, where Zuckerberg remains chairman and CEO. Traditional social media engineers and support staff workers at the company, which turns 18 this month, are being urged by managers to reapply for new positions that involve responsibilities in augmented reality and virtual reality, according to reports that say Meta is actively recruiting from tech giants such as Microsoft and Apple to fill thousands of new jobs in hardware and software. Continue reading Meta’s VR Evolution Includes New Cross-Platform 3D Avatars

The Federal Trade Commission is taking an alternative approach to antitrust protections and Big Tech, focusing not on the ultimate harms of monopolies to consumers but rather the damage perpetrated by the giants inflicted on smaller companies that are often their partners. For an agency that since the mid-80s has focused its antitrust actions on the price-gouging or shoddy goods that usually result from consolidation, the new strategy may be an effective way to rein-in companies that offer their services free of charge, like Google and Facebook, or at what appears to be market rate, like Amazon. Continue reading FTC Develops New Antitrust Strategies for Taking on Big Tech

Apple, the world’s most highly valued public company, hit an all-time quarterly revenue record of $123.9 billion for Q4, an 11 percent increase year-over-year. The company also saw profits up 20 percent to $34.6 billion for the quarter despite the supply chain issues that plagued the industry. “We are gratified to see the response from customers around the world at a time when staying connected has never been more important,” Apple CEO Tim Cook said in the company’s earnings release, attributing the robust performance to “our most innovative lineup of products and services ever.” Continue reading Apple Has a Record $123.9 Billion Quarter Despite Chip Crisis

After years in which live news was an elusive commodity on the Internet, the streaming news space is suddenly crowded. The latest entry, CNN+, is gearing up for a late March launch and will cost $5.99 per month, same as Fox Nation, which began streaming in November 2018 after nine years as an opinion website. CBS and NBC offer consumers free ad-supported streaming news networks. Last week, CBS relaunched the CBS News Streaming Network what had previously been CBSN. After various experiments, NBC News launched The Choice under the MSNBC banner in the run-up to the 2020 election.  Continue reading CNN+ Aims to Break Through Crowded Streaming News Field

Consumers were cheated out of $770 million by social media scams last year, according to the Federal Trade Commission, which said the number accounts for roughly one-fourth of fraud losses for the year. New scams involving e-commerce and cryptocurrency helped boost the haul, which was 18 times greater than the $42 million in social media fraud the FTC tracked for 2017. As a result, incidences of younger victims grew, with adults 18-to-39 reporting fraud losses 2.4 times more than adults 40 and over. Investment and romance scams were also high on the list.  Continue reading FTC Says Social Media Has Become Goldmine for Scammers

Squarespace has introduced a new video feature for content creators that provides them with the ability to sell access to videos either as a one-off or via a continuing subscription plan. The website creation and hosting service will offer 30 minutes of uploaded content for free, while creators looking to post more content have the option to sign up for Member Areas plans, starting at $9 per month. To compete with the likes of YouTube, Patreon and OnlyFans, users will be able to upload video directly to their Squarespace site with options for monetizing content. The company’s native video player offers “slick playback” and “deep integration into the Squarespace platform.” Continue reading Squarespace Adds Monetization Options to Its Video Feature