Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook Strategizes Ways to Draft Off Instagram’s Growth

Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth

Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook plans to stream live boxing and related programming through a new deal with Oscar De La Hoya’s Golden Boy Promotions. Content “will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook,” reports Variety. Broadcasts will leverage social features such as “real-time fan interaction and engagement.” However, the bouts will not feature ads. Facebook, which has been experimenting with streaming live MLB games, recently secured deals “with action-sports company Nitro Circus and Fox Sports for Ice Cube’s BIG3 basketball league.” Continue reading Facebook Ramps Up its Live Sports Streaming With Boxing

Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Oculus officially debuted Oculus TV, a free app and dedicated hub for watching flatscreen video in virtual reality via the Oculus Go headset. By introducing Oculus TV, first announced at last month’s F8 conference, the company makes good on its interest in non-gaming uses of VR. Oculus TV features a virtual home theater with what Oculus says is the equivalent of a 180-inch TV screen, and supports access to streaming video services including Showtime, free web service Pluto TV, Red Bull TV, and Facebook Video. Continue reading Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Facebook Launches New Toolset for Live Interactive Games

Facebook has decided to take a page from the book of HQ Trivia, an app hosted by “quiz daddy” and comedian Scott Rogowsky that focuses on live-streamed multiple choice questions and other gimmicks. The Silicon Valley company launched tools aimed at Facebook Live content creators that will let users interact with shows rather than simply passively viewing them. The new Interactive Show Experiences will let publishers and content developers add polls, multiple choice options, cash prizes and player eliminations to their videos. Continue reading Facebook Launches New Toolset for Live Interactive Games

Facebook Pays for Watch Content From ABC, CNN and Fox

In the wake of ending Trending Topics, Facebook is amping up its Watch platform, and plans to pay TV news organizations ABC News, CNN, Fox News Channel and Univision to create original content. Facebook will also fund original content from local news publisher Advance Local; and digital media companies ATTN: and Mic. Content that includes breaking news, daily news briefings and longer-form series will debut this summer. Campbell Brown, Facebook head of global news partnerships and a former CNN host, is leading the project. Continue reading Facebook Pays for Watch Content From ABC, CNN and Fox

Facebook Drops Trending Topics, Tests Other News Features

Facebook is removing Trending Topics next week, saying that the feature has become “less useful” over time and that pulling the plug on it will “make way for future news experiences.” The feature accounted for an average of less than 1.5 percent of clicks to publishers from Facebook. Conservatives also decried the feature saying it proved Facebook’s liberal bias, an accusation the company is still trying to get out from under. Facebook now plans to pay some news outlets to produce daily and weekly news show for Watch. Continue reading Facebook Drops Trending Topics, Tests Other News Features

Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

Facebook to Include Breaking News Section in Watch Platform

As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform

ESPN to Stream its Interactive ‘First Take’ on Facebook Watch

ESPN is introducing a participatory version of “First Take” exclusively for Facebook Watch. Dubbed “First Take: Your Take,” the show, which will feature TV talk hosts Stephen A. Smith, Max Kellerman and Molly Qerim, will focus on a weekly topic and let viewers interact by posting their own videos. Each week, producers will pick the best reactions and one video poster will be invited on the show for that week’s final episode to debate Kellerman or Smith. Smith notes the show is aimed to grow the audience. Continue reading ESPN to Stream its Interactive ‘First Take’ on Facebook Watch