Facebook Watch Courts Content Creators at VidCon London

Facebook is increasing its efforts to boost content on Facebook Watch, promising content creators they can connect with communities and make serious money via ads. Even though Facebook is behind powerhouse YouTube, the company has also staked out an impressive presence at the first VidCon London, running February 14-17, and is holding an invitation-only Facebook Creator Day in London just prior to that. Self-help guru Jay Shetty, who has 20+ million Facebook followers, is the platform’s face at the event. Continue reading Facebook Watch Courts Content Creators at VidCon London

Facebook Renews Four Series, Aims to Distribute Premium TV

Facebook, which just renewed four original series that have proven popular, also highlighted the success of Facebook Watch, which debuted in the U.S. in August 2017. The renewed shows are Kerry Washington’s “Five Points,” influencer Huda Kattan’s reality show “Huda Boss,” fairy-tale-inspired series “Sacred Lies,” and drama “Sorry For Your Loss” with Elizabeth Olsen. Facebook Watch now attracts 400+ million users around the world who spend at least one minute on the site, with 75 million doing so on a daily basis. Continue reading Facebook Renews Four Series, Aims to Distribute Premium TV

Facebook Expands Watch Party, Playlist Makes Music Social

Facebook is expanding its Watch Party feature globally, to all Pages and all users. The company debuted the feature to all Groups in July 2018; in the following months, users streamed more than 12 million Watch Parties, which allow remote viewers to watch and comment together in real time. According to Facebook, these Watch Parties have resulted in eight times as many comments as the number generated by non-live videos in Groups, which the company regards as a “key metric” that the feature does indeed encourage engagement. Meanwhile, a new app named Playlist is bringing similar social interaction to music. Continue reading Facebook Expands Watch Party, Playlist Makes Music Social

Facebook Growth Slows in Early Stage of its Shift to Video

Facebook recorded lower Q3 revenue than expected, the result said chief executive Mark Zuckerberg of “an unsteady transition” from News to more popular but less profitable Stories, which allows users to build photo/video montages that disappear after 24 hours. The company relayed that the transition’s early stage will be marked by higher costs, including more investment in 2019, and continued slow growth. Investors took the news in stride, unlike the July earnings report that resulted in a stock price plummet. Continue reading Facebook Growth Slows in Early Stage of its Shift to Video

Facebook Reportedly Building a TV Cam for Streaming Video

Just last week, Facebook announced its two new Portal video chat devices featuring 12-megapixel cameras with HD video and AI-powered software. New information suggests that the social giant is also readying a camera-equipped device codenamed “Ripley,” designed to work with your TV for video calling in addition to entertainment services including Facebook Watch. According to an insider with direct knowledge of the project, Ripley — which will use the same core tech as Portal — is likely to be announced by the spring of 2019. Continue reading Facebook Reportedly Building a TV Cam for Streaming Video

ABC Stations Target Millennials With ‘Localish’ Mobile Brand

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials With ‘Localish’ Mobile Brand

Facebook Extends Watch Video Platform to a Global Audience

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook Strategizes Ways to Draft Off Instagram’s Growth

Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth

Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook plans to stream live boxing and related programming through a new deal with Oscar De La Hoya’s Golden Boy Promotions. Content “will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook,” reports Variety. Broadcasts will leverage social features such as “real-time fan interaction and engagement.” However, the bouts will not feature ads. Facebook, which has been experimenting with streaming live MLB games, recently secured deals “with action-sports company Nitro Circus and Fox Sports for Ice Cube’s BIG3 basketball league.” Continue reading Facebook Ramps Up its Live Sports Streaming With Boxing

Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Oculus officially debuted Oculus TV, a free app and dedicated hub for watching flatscreen video in virtual reality via the Oculus Go headset. By introducing Oculus TV, first announced at last month’s F8 conference, the company makes good on its interest in non-gaming uses of VR. Oculus TV features a virtual home theater with what Oculus says is the equivalent of a 180-inch TV screen, and supports access to streaming video services including Showtime, free web service Pluto TV, Red Bull TV, and Facebook Video. Continue reading Oculus TV Debuts as Smart TV for Viewing in Virtual Reality

Facebook Launches New Toolset for Live Interactive Games

Facebook has decided to take a page from the book of HQ Trivia, an app hosted by “quiz daddy” and comedian Scott Rogowsky that focuses on live-streamed multiple choice questions and other gimmicks. The Silicon Valley company launched tools aimed at Facebook Live content creators that will let users interact with shows rather than simply passively viewing them. The new Interactive Show Experiences will let publishers and content developers add polls, multiple choice options, cash prizes and player eliminations to their videos. Continue reading Facebook Launches New Toolset for Live Interactive Games

Facebook Pays for Watch Content From ABC, CNN and Fox

In the wake of ending Trending Topics, Facebook is amping up its Watch platform, and plans to pay TV news organizations ABC News, CNN, Fox News Channel and Univision to create original content. Facebook will also fund original content from local news publisher Advance Local; and digital media companies ATTN: and Mic. Content that includes breaking news, daily news briefings and longer-form series will debut this summer. Campbell Brown, Facebook head of global news partnerships and a former CNN host, is leading the project. Continue reading Facebook Pays for Watch Content From ABC, CNN and Fox

Facebook Drops Trending Topics, Tests Other News Features

Facebook is removing Trending Topics next week, saying that the feature has become “less useful” over time and that pulling the plug on it will “make way for future news experiences.” The feature accounted for an average of less than 1.5 percent of clicks to publishers from Facebook. Conservatives also decried the feature saying it proved Facebook’s liberal bias, an accusation the company is still trying to get out from under. Facebook now plans to pay some news outlets to produce daily and weekly news show for Watch. Continue reading Facebook Drops Trending Topics, Tests Other News Features

Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

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