Snapchat is making moves to become more conversational, more “sticky,” and to keep users engaged for longer periods of time, according to Variety. The social sharing company announced a new chat feature that allows up to 16 users to video chat through its app, and added mentions to its Snapchat Stories, allowing users to easily tag others (much like they would via Twitter). The chat feature will roll out across the globe this week and will come with filters and the ability to join by audio only as desired. Users can also reply via text messages.

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