Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers