CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver

Samsung Electronics kicked off CES 2024 with a bang, premiering a transparent MicroLED display at its First Look curtain raiser that created a great deal of buzz in Las Vegas. Transparent screen technology is poised to extend virtual experiences into the world’s living rooms, and Samsung says that its MicroLED tech — the result of six years of R&D — is better than competing OLED and LED options, claiming the clear, glass-like display offers superior brightness and clarity to competing options. To illustrate its claim, Samsung’s demo lets visitors compare its transparent MicroLED display next to transparent OLED and LCD screens. Continue reading CES: Samsung Demonstrates Transparent MicroLED Display

Qualcomm’s Snapdragon XR2+ Gen 2 chip for extended reality platforms is designed to allow those who incorporate it into their gear to give Apple’s ambitious and technologically advanced Vision Pro headset a run for its money. Qualcomm says as part of the second gen Plus launch announcement that Samsung and Google have committed to using its new chip to power gen two XR experiences. Among the noteworthy XR2+ features is its single-chip architecture for 4.3K spatial computing at 90 frames per second. It supports 4.3K per eye resolution and 12 or more concurrent cameras to VR and mixed reality experiences. Continue reading CES: Qualcomm Chip Enables Faster Mixed Reality Features

Japanese triple-A game publisher Square Enix rang in the New Year with an open letter from President Takashi Kiryu emphasizing that the 20-year-old firm intends to reinforce its core business of content development and game publishing while aggressively exploring new areas like artificial intelligence and extended reality. In the short term, AI will be used “to enhance our development productivity and achieve greater sophistication in our marketing efforts,” Kiryu wrote in his letter, explaining that “in the longer term, we hope to leverage those technologies to create new forms of content.” Continue reading Square Enix to Explore New Content Possibilities with AI, XR

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio

During Samsung’s Galaxy Unpacked event in San Francisco, the company introduced its $1,200 Galaxy S23 Ultra smartphone, featuring a 200-megapixel camera sensor, an updated form factor, a Snapdragon 8 Gen 2 processor, and major jump in storage. Samsung also announced updated Galaxy S23 and S23 Plus models with the same floating camera design of the S23 Ultra and pricing that matches last year’s offerings. The company’s new Galaxy Book3 Ultra laptop touts a 16-inch, 120Hz OLED screen and offers an Intel H-Series Core i7 or Core i9 processor and an Nvidia RTX 4050 or 4070 GPU. The Book3 line features Samsung’s Dynamic AMOLED 2X display and an Nvidia RTX 3070 GPU. Continue reading Samsung Unveils Smartphones, Laptops at Unpacked Event

Apple has reportedly registered the name xrOS in association with its upcoming extended reality eyewear, expected to be released in 2023. The xrOS moniker represents a switch from another operating system’s name, realityOS, that had been used internally with regard to the device. Whatever the new system is eventually called, the highly anticipated gear will be Apple’s first major debut in a new product category since the Apple Watch was introduced in 2015. Apple’s wearables division contributed more than $41 billion to the company’s bottom line in the last fiscal year, accounting for about 10 percent of its overall sales revenue. Continue reading Apple Registers xrOS, Likely to Power Mixed Reality Headset

Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips

Much has been written on how gaming can be an incentive to change behavior. But can it also be used to clinically improve health outcomes? Lygeia Ricciardi, founder and chief executive of AdaRose — “a community of powerful women who are maximizing self care, health and wellness” — gathered executives at CES who said their companies have successfully used gaming to improve health for numerous use cases including pain reduction, aid in concentrating, lower drug reliance and more medical compliance as well as generally improved levels of well-being. Continue reading CES: Case Studies on How Gaming Tech Can Improve Health

The Sundance Film Festival is returning to Park City, Utah in January after holding its last annual event entirely online. The 2022 Festival will introduce a new hybrid format that will expand The Spaceship, a virtual venue of the New Frontier exhibition where attendees can socialize and visit virtual reality and mixed reality installations. Sundance is also introducing a new Biodigital Bridge, a human-scale screen that will connect “festivalgoers in Park City and those attending The Spaceship online from anywhere in the world — establishing the Festival as a metaverse that overlays the physical event with a virtual one.” Continue reading The Sundance Film Festival Advances Tech for Hybrid Model

Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

If you were looking for a break from CES this week, DreamlandXR offered a wide range of social and professional events with a focus on immersive entertainment, music and eSports. The festival included an insightful two-day conference of immersive media panels and demos at the Alexis Park Resort. Industry leaders discussed the logistics, management, business models and marketing of XR experiences in location-based entertainment, casino spaces, VR theaters, and more. We were told that videos of all panels will be posted on the DreamlandXR site in the near future. Continue reading DreamlandXR Festival Brings the XR Community Together