Production in the Cloud Growing, But Still Poses Challenges

Western Digital global director of M&E marketing Erik Weaver introduced production in the cloud by relaying his experiences producing “Wonder Buffalo” at USC’s Entertainment Technology Center. The production included volumetric capture and photogrammetry in a VR pipeline in a cloud-based workflow, including the C4 identification system to track assets. During a panel this week at NAB 2019, Equinix, Google and Wasabi execs described their cloud-based solutions, and a client from Technicolor described the pitfalls of a cloud service. Continue reading Production in the Cloud Growing, But Still Poses Challenges

New Distribution, Preservation Standards for the Digital Age

A modern laptop contains 251 technical interoperability standards, said Erik Weaver, global director of M&E market development at Western Digital. He added that only 20 of them come from Microsoft. The proliferation of standards in a digital era — and the need for interoperability between them — was the topic of a NAB 2019 Birds of a Feather discussion including representatives from five different groups involved with creating and redefining relevant standards: ASC, ETC, MESA, MovieLabs and CineCert. Continue reading New Distribution, Preservation Standards for the Digital Age

NAB Panel to Cover Digital Deliverable & Archive Standards

The move to digital has created major challenges for content creators and owners. As part of the Birds of a Feather program at the NAB Show in Las Vegas next week, Erik Weaver of HGST and an all-star panel representing key industry working groups will discuss “Redefining Deliverable and Preservation Standards for Digital Times.” The panel is scheduled for Monday, April 8, 12:00-1:00 pm in N243. Guests will include Jesse Korosi of SIM Digital, Mary Yurkovic of MESA, Seth Levenson of The Entertainment Technology Center@USC, John Hurst of CineCert, and Craig Seidel of MovieLabs. Continue reading NAB Panel to Cover Digital Deliverable & Archive Standards

ETC at NAB: Archiving, The Cloud and Quantum Computing

Adaptive production and artificial intelligence will be front and center for The Entertainment Technology Center@USC during the NAB Show in Las Vegas on Wednesday, April 10th in North Hall 257. As part of the NXT Tech Symposium, three sessions programmed by ETC’s adaptive production director, Seth Levenson will discuss current state, findings and perspectives. Panel discussions will examine preservation in the cloud, production in the cloud, and quantum computing as they relate to Media & Entertainment. Continue reading ETC at NAB: Archiving, The Cloud and Quantum Computing

HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Spencer Stephens Honored With ETC Tech Leadership Award

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  Continue reading Spencer Stephens Honored With ETC Tech Leadership Award

ETC Recognizes ‘Wonder Buffalo’ Creators for Innovative Tech

The Entertainment Technology Center at USC, through its Project Cloud initiative, has selected filmmaker Christine Berg and writing partner Simon Shterenberg to receive the 2016 Innovative Technology Award for their AR/VR/Cloud-based project, “Wonder Buffalo.” Berg and Shterenberg developed the script at the Writers Guild Foundation’s Veterans Writing Program, which pairs military veterans with WGA film and television writers. “Wonder Buffalo” is the third short to be produced through ETC’s Project Cloud to explore and test next-gen production processes and technologies. Continue reading ETC Recognizes ‘Wonder Buffalo’ Creators for Innovative Tech

ETC Hosts Digital Town Square on Digital Archiving, Storage

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

ETC@USC Tests Production in the Cloud with ‘The Suitcase’

At the London Hotel in West Hollywood, the Entertainment Technology Center @ USC unveiled “The Suitcase,” a 20-minute film that serves as a proof of concept for production in the cloud. “We wanted to examine how we create a common framework for all the different resources you’re dealing with in the IT environment,” said ETC Project Cloud senior project lead Erik Weaver. “This short film was a way to bring those things together — including an end-to-end HDR color workflow and metadata — and test them out.” Continue reading ETC@USC Tests Production in the Cloud with ‘The Suitcase’

HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

Security Among Topics Slated for ETC’s Project Cloud Meeting

A team of leading security experts from the Hollywood studios and the Cloud Security Alliance, working with the Entertainment Technology Center’s Project Cloud, helped shape the methodology for security guidelines related to cloud-distributed media content. Recommendations were handed off to CSA and the MPAA in September 2014 — and on March 17 of this year, the MPAA released “Content Security Best Practices” to the public. This is a fundamental milestone in moving studios toward the cloud. Security will be one of several topics discussed at the next Project Cloud meeting on July 27 at the Google offices in Venice. Continue reading Security Among Topics Slated for ETC’s Project Cloud Meeting

NAB 2015: ETC Conference Sessions Convene Cloud Leadership

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

First Videos from ETC’s vNAB Cloud Conference Now Online

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

HPA Tech Retreat: Next-Gen Cloud and Production Workflows

Erik Weaver of the Entertainment Technology Center (ETC@USC) moderated an HPA Tech Retreat panel on “Cloud Demystified: Understanding the Coming Transformation from File- to Network-Based Workflow.” Panelists included DigitalFilm Tree’s Guillaume Aubuchon and Dolby Laboratories’ Christine Thomas. Weaver described ETC’s Project Cloud, which brings together media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes. Continue reading HPA Tech Retreat: Next-Gen Cloud and Production Workflows

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