IMAX Corp. has acquired SSIMWAVE, a leader in AI-driven video streaming solutions for $21 million in a mostly cash deal. Ontario-based SSIMWAVE lists Disney, Paramount Global and Warner Bros. Discovery among those currently using its technology, which lets streaming and broadcast providers deliver what IMAX says is “the best possible image” to any device for on-demand and live video. The move marks a significant expansion of IMAX’s strategy to deliver its own super-sized content at the highest quality to a variety of screens, including phones. As a service, SSIMWAVE fits IMAX’s financial strategy to generate new, recurring revenue. Continue reading IMAX 3.0 Underway with Acquisition of Streaming Tech Firm

Quibi, the OTT streaming service focused on short-form mobile video founded by Jeffrey Katzenberg and launched in April 2020, is struggling to gain subscribers in a crowded marketplace. According to sources, the company is considering its options, including raising more money, going public via a merger with a special-purpose acquisition company (SPAC) that helps fund deals, or a sale. Sources added that the company has enough cash for several months and is not expected to shut down in the near future. Continue reading Quibi Misses Paid Subscriber Goal, Looks at Funding Options

As the Academy Governor representing directors, filmmaker Steven Spielberg is intent on changing the rules so that movies made by streaming content creators won’t be eligible for Oscars but would only be considered for Emmys, along with other TV fare. Spielberg — and the studios — were motivated most recently by how close Netflix-produced “Roma” came to winning Best Picture. As it was, “Roma” director Alfonso Cuarón won Academy Awards for best director and best cinematographer. One complaint is the lopsided spending for Oscar competition. Continue reading Steven Spielberg Criticizes Oscar Noms for Streaming Films

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline

The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing

With the aim of enhancing the viewing experience of this year’s Emmy-nominated content, the Television Academy inked a deal with Google to distribute Chromecast devices to all of the Academy’s eligible voting members. This new initiative also prompts a rule change, enabling voting members to vote for all major program categories as well as those professional categories pertinent to their expertise. In addition to widening the voting, the new rule means an end to the Academy’s “blue ribbon” panels. Continue reading TV Academy to Distribute Chromecast Devices to Emmy Voters