Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

Interactive Media Emmys Redefined, May 1st Entry Deadline

The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline

Facebook Intros New Second Screen Tools for Live TV Viewing

The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing

TV Academy to Distribute Chromecast Devices to Emmy Voters

With the aim of enhancing the viewing experience of this year’s Emmy-nominated content, the Television Academy inked a deal with Google to distribute Chromecast devices to all of the Academy’s eligible voting members. This new initiative also prompts a rule change, enabling voting members to vote for all major program categories as well as those professional categories pertinent to their expertise. In addition to widening the voting, the new rule means an end to the Academy’s “blue ribbon” panels. Continue reading TV Academy to Distribute Chromecast Devices to Emmy Voters