Although India is one of the world’s biggest, largely untapped open markets, the government there is attempting to control the influence of such U.S. tech companies as Amazon, Apple, Facebook, Google and others. Mimicking China’s regulations to control and protect its population’s data and domestic startups, Indian lawmakers are proposing regulations that are worrying to U.S. tech behemoths that have been eyeing the country — and creating plans to enter it — as a potential source of billion-dollar profits. Continue reading India Drafts Regulations to Protect Domestic Tech Companies

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Amazon posted $2.53 billion in profit for the first time, with the highest profit margin ever, the result of the company’s more recent service businesses, including cloud computing, advertising and other services for sellers. The Q2 profit compares to $197 million a year earlier, and represents three straight quarters of profits over $1 billion, forever changing Amazon’s former profile as a company that posts either red ink or bare bones income. Alphabet and Microsoft, however, still deliver much bigger profits. Continue reading Cloud Services and Advertising Push Amazon to Major Profits

Despite the impact of new European regulations, Google just reported sales and profit that exceeded analysts’ expectations. The Silicon Valley company’s shares hit an all-time high, rising 3.9 percent to $1,267 in after-hours trading. The result is proof that advertisers aren’t put off by European regulations or allegations that Google abuses its dominant position in the marketplace. Its parent company Alphabet, however, continues to see losses in its “Other Bets” category, which includes Waymo autonomous vehicles. Continue reading Google Absorbs EU Fine, Alphabet’s Other Bets Burn Money

Google has been fined a record $5.06 billion by the European Union for antitrust violations. The tech giant is accused of abusing the market dominance of its Internet search services and Android mobile operating system. The record fine underlines how European regulators are pushing for more control in today’s digital economy. Google has 90 days to comply and pay the EU fine, or face penalties of up to 5 percent of parent company Alphabet’s daily worldwide revenues (Alphabet earned more than $9 billion in profit for Q1; Google’s net profit for 2017 was $12.62 billion). Google already announced it plans to appeal the ruling; the case could potentially last years. Continue reading Google Fined $5 Billion by European Union in Antitrust Case

In Q2 2018, Netflix reported lower subscriber growth numbers than Wall Street predicted, causing its stock to fall 14 percent in after-hours trading. The company added 670,000 subscribers domestically and 4.47 million internationally, which significantly missed predictions of 1.23 million in the U.S. and 5.11 million international. The streaming content company also made predictions on its Q3 growth below the forecasts of analysts. Company executives said they did not know why subscriber growth was less than expected. Continue reading Netflix Q2 Subscriber Dip Likely Just a Blip in Overall Picture

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

Spain’s three major broadcasters — state-run RTVE and privately run Mediaset España and Atresmedia — are joining forces to launch LovesTV, an 18-channel streaming platform featuring programs from all of them. This paradigm is also taking place in the U.K., France, Germany and Italy, as competitors join forces to co-produce programs or stream programs online. It’s a strategy to fend off Netflix, Amazon and HBO, all of which are increasing their budgets to offer streaming programming for European audiences. Continue reading European Broadcasters Partner to Fend Off Amazon, Netflix

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

In the next year, Walmart may invest $3 billion in India-based, Amazon rival Flipkart by purchasing new shares at the same price as the purchase transaction, according to a filing with the Securities and Exchange Commission. The all-cash deal is groundbreaking as the world’s largest e-commerce transaction, in which Walmart will buy $2 billion new shares and a stake worth $14 billion from Flipkart investors. Amazon, meanwhile, has invested $2 billion in June 2014 and $3 billion in June 2016 in India. Continue reading The Roadmap for Walmart’s Purchase, Planned IPO of Flipkart

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App