Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

“The Future of News” panel at CES 2018 drew together pundits across the political spectrum to puzzle out the difference between news and opinion, what exactly fake news is, and how to pop the partisan bubbles. A conversation led by United Talent Agency head of digital media Brent Weinstein started his challenge to define the line between news and opinion — if consumers even care. The Daily Wire editor-in-chief and conservative political commentator Ben Shapiro said that the news media should not portray itself as objective. Continue reading CES: Examining the Results of the Radical Disruption of News

Amazon Studios’ production “Mozart in the Jungle” is shot in 4K UHD and released in both standard dynamic range (SDR) and high dynamic range (HDR) versions. At an HPA Tech Retreat panel, “Mozart in the Jungle” associate producer Mike Weiss and Technicolor vice president Mark Smirnoff talked about the “snowflake” production of this Golden Globe-winning OTT series. “There are so many more deliverables and things that can catch you off guard, it really is a snowstorm,” said Weiss. Continue reading HPA Tech Retreat: Producing ‘Mozart in the Jungle’ in HDR/4K

Facebook, which reaches around 1.3 billion people monthly, currently makes up 20 percent of traffic to news sites. The social media platform provides around 30 percent of U.S. adults with news, acting as the leading news source for many consumers. Facebook, which sees itself as a personalized newspaper, is hoping to lead the change in how readers consume journalism. The company, along with other social media sites, could potentially control the future of certain news sites. Continue reading Social Trend: Facebook Changing the Direction of Journalism?

In an attempt to compete with Amazon, Google is planning to add ratings to its product listing ads in order to make search results more effective. The ratings are to be based on aggregated rating and review data taken from several sources. Google believes merchants that gather these ratings will decide to share the data because it ultimately generates more business. The move should create more relevant search results as more data surrounds the product.

Continue reading Google will Compete with Amazon by Adding Product Ratings

Swedish startup Newstag has developed a compelling revenue-sharing approach that it hopes will solve the “broken economic model” of today’s news dissemination and consumption. Newstag plans to help professional news organizations, brands, NGOs and general consumers make money from news when it launches its service commercially in September. According to journalist and ETCentric contributor Adrian Pennington, the company recently announced $1.3 million in seed funding. Continue reading Newstag Slated to Launch Crowd-Curated Video News Service

As 4K moves into the mainstream, TV and movie producers face daunting new workflows with trepidation. At an HPA Tech Retreat panel yesterday, Sony Pictures Television SVP of Technical Operations Phil Squyres — who has post–produced several 4K TV shows — has encouraging news. “It was actually simpler than we thought it would be,” he said. “Sony had made an effort beforehand to create working relationships with third party vendors, especially dailies vendors. When we went into production, there were a few glitches, but they were readily solved.” Continue reading Sony’s Squyres Talks 4K TV Production at HPA Tech Retreat

Media blogger and former Reuters social media editor Matthew Keys wrote this week that three sources inside Twitter have confirmed that the microblog is working to launch a new feature that would allow users to edit their tweets after they are already published. According to the company employees, the feature has been a priority at Twitter as it looks to expand partnerships with media organizations and original content producers. Continue reading Twitter Planning to Launch a New Feature for Editing Tweets?

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts