Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Survey Finds That Smart Speakers Are Gaining in Popularity

A new Adobe Analytics survey of 1,000 U.S. consumers has found that voice assistants and smart speakers are becoming increasingly popular. Adobe predicts that following the next holiday season, almost half of U.S. consumers will own a smart speaker. The market has grown about 15 percent in less than one year; more than 32 percent of consumers now own a smart speaker. People are most commonly using such tech to play music, check weather forecasts, set alarms/reminders as well as obtain directions, check sports scores and traffic, and ask fun questions. Continue reading Survey Finds That Smart Speakers Are Gaining in Popularity

Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos

Sen. Bernie Sanders (I-Vermont) introduced a bill to tax big companies whose employees need federal benefits to stay afloat. In doing so, he targeted Amazon founder/chief executive Jeff Bezos, who, said Sanders, “could play a profound role” by ensuring his employees earn a living wage. “This would not only improve lives for thousands of people at Amazon; it would send a message to every corporation in America that that’s where we should be going as a nation,” said the senator, whose bill is co-sponsored by Rep. Ro Khanna (D-California). Continue reading Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos

Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Amazon’s shares rose to $2,050.50 on Tuesday, pushing the company’s value to over $1 trillion, making it the second U.S. firm to reach that pinnacle since Apple did so early last month. By the end of the day, shares fell to $2,039.51, below the $1 trillion mark. Amazon, which employs more than 550,000 people, generates more than $178 billion in annual revenue and captures 49 cents from every dollar spent on e-commerce. To continue its growth, Amazon is now offering its local Indian website and apps available in Hindi. Continue reading Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

India Concerned Over Dominance of U.S. Internet Companies

Some Indian leaders are resisting the dominance of U.S. Internet platforms and services such as Facebook’s WhatsApp, Google’s Android mobile operating system and Amazon’s e-commerce business, calling it a form of colonialism and vowing to regulate these foreign companies, especially regarding what they do with users’ personal data and how they might undercut prices offered by local businesses. India’s smartphone market, second largest in the world, is dominated by offerings from China, Taiwan and South Korea. Continue reading India Concerned Over Dominance of U.S. Internet Companies

BuzzFeed News Is Trying New Methods to Generate Revenue

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Amazon May Expand Media Efforts With Landmark Purchase

Amazon is reportedly among those vying to acquire Landmark Theatres, the country’s largest chain focused on indie and foreign movies. Landmark is part of the Wagner/Cuban entertainment holdings, backed by film producer Todd Wagner and billionaire investor Mark Cuban. According to insiders, Landmark’s owners have been working with financial services firm Stephens Inc. on a possible sale. The move would introduce Amazon to the brick-and-mortar cinema industry, while complementing the e-commerce giant’s media expansion of interests such as Prime Video, Prime Music and Amazon Studios. Continue reading Amazon May Expand Media Efforts With Landmark Purchase

India Drafts Regulations to Protect Domestic Tech Companies

Although India is one of the world’s biggest, largely untapped open markets, the government there is attempting to control the influence of such U.S. tech companies as Amazon, Apple, Facebook, Google and others. Mimicking China’s regulations to control and protect its population’s data and domestic startups, Indian lawmakers are proposing regulations that are worrying to U.S. tech behemoths that have been eyeing the country — and creating plans to enter it — as a potential source of billion-dollar profits. Continue reading India Drafts Regulations to Protect Domestic Tech Companies

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Walmart Expands Offerings in Growing Rivalry With Amazon

To better compete with Amazon, Walmart is reinventing itself from a big box retailer into a tech powerhouse, starting with the 2016 purchase of Jet.com. Other recent deals in this vein include a partnership with Alphabet’s Waymo to provide rides to and from its stores; Uber, Lyft and Postmates deals for grocery delivery; and another with Japan’s Rakuten for Kobo e-readers. Last month, Walmart switched its cloud operations to Microsoft Azure and Office 365 and inked a five-year deal to work with Microsoft on AI projects. Continue reading Walmart Expands Offerings in Growing Rivalry With Amazon

Cloud Services and Advertising Push Amazon to Major Profits

Amazon posted $2.53 billion in profit for the first time, with the highest profit margin ever, the result of the company’s more recent service businesses, including cloud computing, advertising and other services for sellers. The Q2 profit compares to $197 million a year earlier, and represents three straight quarters of profits over $1 billion, forever changing Amazon’s former profile as a company that posts either red ink or bare bones income. Alphabet and Microsoft, however, still deliver much bigger profits. Continue reading Cloud Services and Advertising Push Amazon to Major Profits

Prime Day Breaks Records, Boosts Sales for Large Retailers

Amazon Prime Day — extended to a 36-hour period this time around — broke a number of online shopping records. According to Amazon, this week’s sale was the biggest shopping event in the company’s history, defeating Black Friday, Cyber Monday, and last year’s 30-hour Prime Day. While Amazon does not release specific sales figures, it noted that Prime members around the globe purchased more than 100 million products, while small and medium-sized businesses exceeded $1 billion in sales. In addition, Adobe Analytics reported that large retailers (those with more than a billion dollars in yearly revenue) experienced a 54 percent jump in sales as compared with an average Tuesday. Continue reading Prime Day Breaks Records, Boosts Sales for Large Retailers

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

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