NAB 2018: Immersive Leisure With AR, Gamification, and VR

During a Destination NXT presentation at NAB Show, Media Sherpa managing director John Canning moderated a panel on “redesigning the consumer experience” with “AR Adventures, Gamified Gatherings and VR Vacations.” Canning asked the panelists what drew them to creating immersive media. Fulldome.pro chief operating officer Stephen Powers sees this “new media as having the unique power” to “lift the human spirit.” For Vari Parks chief executive Louisa Spring, it’s her love of VR and desire to bring the experience to more people. Continue reading NAB 2018: Immersive Leisure With AR, Gamification, and VR

NAB 2018: Immersive Media & Location-Based Entertainment

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Dreamscape Immersive Raises $30M More for VR Attractions

Dreamscape Immersive, a location-based VR startup, is joining forces with Nickelodeon to produce a new intellectual property aimed at children and families. The company, which is headed by former Disney and DreamWorks veterans, just raised $30 million in its Series B round of funding, led by AMC Entertainment with investments from Nickelodeon, 21st Century Fox and Warner Bros. as well as Majid Al Futtaim, VRSense Solutions, and Image Nation Abu Dhabi. Bold Capital Partners, a Series A investor, also joined the second round. Continue reading Dreamscape Immersive Raises $30M More for VR Attractions

AMC Invests $20M in Dreamscape, Plans to Open VR Centers

AMC Entertainment, the world’s largest theater chain, just invested $20 million in Dreamscape Immersive, a company that has been developing a virtual-reality multiplex for the last year-and-a-half for rollout in the U.S. and U.K. Other investors include Steven Spielberg, 21st Century Fox, Metro-Goldwyn-Mayer and Warner Bros. Dreamscape’s team includes former chief of Disney’s theme park design, a “Men in Black” series producer, and a live event bigwig. With AMC’s investment, Dreamscape has amassed $40 million. Continue reading AMC Invests $20M in Dreamscape, Plans to Open VR Centers

Dreamscape Raises $11 Million to Fund Retail VR Experiences

Dreamscape Immersive has raised $11 million to push forward its goal of opening a VR storefront at a Los Angeles shopping center. Investors include director Steven Spielberg, three Hollywood studios (Warner Bros., 21st Century Fox and Metro-Goldwyn-Mayer), IMAX, venture capital firm Bold Capital Partners and mall chain Westfield Corp. Dreamscape co-chairman and former DreamWorks motion picture chief exec Walter Parkes says the VR content will include original experiences and others tied to movies. Continue reading Dreamscape Raises $11 Million to Fund Retail VR Experiences